We are looking for an experienced and result-oriented Digital Marketing Head to lead our digital marketing strategy, strengthen brand visibility, generate quality leads, and drive business growth. The candidate will be responsible for managing digital campaigns, optimizing marketing performance, and leading the marketing team to achieve business objectives.
Key Responsibilities
- Develop and implement comprehensive digital marketing strategies aligned with business goals.
- Lead digital advertising campaigns across Google Ads, Meta Ads (Facebook and Instagram), LinkedIn, and other relevant platforms.
- Plan and execute lead generation campaigns for student admissions, franchise development, and business expansion.
- Manage SEO, SEM, social media marketing, email marketing, and content marketing activities.
- Monitor campaign performance, lead quality, conversion rates, and return on investment (ROI).
- Lead and manage the digital marketing team, including designers, content creators, social media executives, and performance marketers.
- Develop monthly marketing plans, budgets, campaign calendars, and performance reports.
- Coordinate with the admissions, sales, and franchise development teams to improve lead conversion.
- Analyze website traffic, campaign analytics, and customer behavior to identify growth opportunities.
- Strengthen brand positioning through engaging content, promotional campaigns, and digital initiatives.
- Explore new digital platforms, marketing tools, and automation opportunities.
- Ensure timely execution of campaigns and achievement of monthly lead generation and revenue targets.
Required Skills and Qualifications
- Bachelor's degree in Marketing, Business Administration, or a related field.
- 5–8 years of experience in digital marketing, preferably with team management experience.
- Strong expertise in Google Ads, Meta Ads, SEO, SEM, and social media marketing.
- Experience in lead generation, performance marketing, and conversion optimization.
- Proficiency in Google Analytics 4, Google Search Console, and marketing reporting tools.
- Strong analytical, communication, leadership, and strategic planning skills.
- Ability to manage budgets, multiple campaigns, and a performance-driven team.
- Experience in the education, training, edtech, or franchise industry will be an advantage.
Key Performance Indicators (KPIs)
- Monthly qualified lead generation.
- Cost per lead (CPL) and cost per acquisition (CPA).
- Lead-to-admission and lead-to-sales conversion rates.
- Return on advertising spend (ROAS) and overall campaign ROI.
- Website traffic growth and organic search rankings.
- Social media reach, engagement, and brand awareness..
Pay: ₹600,000.00 - ₹1,200,000.00 per year
Work Location: On the road
