Digital Marketing

Key Responsibilities:

• Develop and execute social media strategies across platforms (Instagram, Facebook, LinkedIn, Twitter, etc.) to increase brand awareness and engagement.
• Create compelling, SEO-friendly content for blogs, websites, newsletters, product pages, and social media posts.
• Manage daily posting, monitoring, and engagement across all social media platforms.
• Collaborate with design, SEO, and marketing teams to ensure brand consistency and optimize content performance.
• Analyze performance metrics and user engagement to suggest improvements.
• Stay updated on the latest social media trends, tools, and best practices.
• Coordinate with influencers and partners for collaborative campaigns.
• Write content for marketing campaigns, emailers, and promotional materials.

Requirements:

• Bachelors degree in Marketing, Communications, Journalism, or related field.
• Proven experience in digital marketing and content writing.
• Excellent written and verbal communication skills.
• Proficiency in social media tools (e.g., Hootsuite, Buffer) and analytics platforms (Google Analytics, Meta Insights).
• Strong understanding of SEO, keyword research, and content optimization.
• Creative mindset with an eye for detail and visual storytelling.
• Ability to manage multiple projects and meet tight deadlines.

Preferred Skills:

• Basic graphic design skills (Canva, Adobe Suite).
• Familiarity with CMS platforms like WordPress.
• Experience with paid social media campaigns and A/B testing.