Digital Marketing Expert/SME

Position Name: Digital Marketing Expert/SME (Night Shift-USA/Canada) - (SEO/SMM/GOOGLE ANALYTICS/GMB RANKING/AD CAMPAIGN MANAGEMENT

Interested candidate should be comfortable working in the night shift (7:00 pm to 4:00 am). Immediate joiners should only apply! Should have at least 2+ years of relevant work experience into Website /SEO/SMM/Ad Campaign

No freshers, only experienced candidates are welcome.

Job Overview:

Digital Marketing SME

Key Responsibilities:

• Search Engine Optimization (SEO):

• Conduct comprehensive keyword research, competitor analysis, and on/off-page optimization.
• Monitor, analyze, and improve organic ranking and visibility for targeted keywords.
• Manage technical SEO, including site structure, page speed, and crawl issues.

• Social Media Marketing (SMM):

• Develop and execute strategies to grow engagement and followers across platforms (LinkedIn, Facebook, Instagram, X, YouTube, etc.).
• Create, curate, and schedule compelling social media content aligned with brand objectives.
• Track performance metrics and optimize campaigns for better engagement and ROI.

• Google My Business (GMB) & Local SEO:

• Optimize and maintain multiple GMB listings for improved local search visibility.
• Implement strategies for better local ranking, reviews, and customer engagement.

• Paid Advertising (Ad Campaign Management):

• Plan, create, and manage

  Google Ads

  ,

  Meta Ads

  , and other paid digital campaigns.
• Optimize ad spend based on performance metrics and conversion tracking.
• Conduct A/B testing for ad creatives and landing pages to improve CTR and conversion rate.

• Analytics & Reporting:

• Leverage

  Google Analytics

  ,

  Google Search Console

  , and other tracking tools to analyze web traffic and campaign performance.
• Prepare weekly/monthly digital performance reports with actionable insights and recommendations.

• Strategy & Execution:

• Stay updated with the latest trends, algorithm changes, and best practices in digital marketing.
• Collaborate with cross-functional teams (content, design, sales) to align marketing initiatives with business goals.

Core Competencies:

• Deep expertise in

  SEO (Technical, On-page, Off-page)

  and

  Google Analytics

  .
• Strong understanding of

  Social Media Algorithms

  , content optimization, and paid media strategy.
• Hands-on experience with

  Google Ads

  ,

  Meta Business Suite

  ,

  Tag Manager

  , and

  Search Console

  .
• Proficiency in data-driven decision making and performance analysis.
• Creative mindset with excellent communication and presentation skills.
• Ability to handle multiple projects simultaneously and meet tight deadlines.

Qualifications & Experience:

• Bachelors degree in marketing, Digital Media, Communications, or related field.
• 48 years of proven experience in

  Digital Marketing / SEO / SMM / Performance Marketing

  .
• Google Ads and Google Analytics Certification (preferred).
• Experience in B2B/B2C digital campaigns and lead generation.

Updated CV to hr.india@ataanalytiq.com ; hr@ataanalytiq.com with SUBJECT LINE AS: DME NIGHT-KOL

Timing: USA Shift (Night Shift Job in India) -Timing 7 PM IST TO 4 AM IST

Workdays: Monday to Fridays (Saturdays & Sundays fixed off)

Work Location: Work from Office Salt Lake, Kolkata, West Bengal (NO REMOTE/ WFH)

Salary Range: D.O.E. Incentive: Best in class in the market!