Digital Marketing Expert

Job Description

Role Overview We are looking for a results-driven Digital Marketing Expert to plan, execute, and optimize paid ad campaigns across Google and Facebook/Meta platforms. This role requires strong knowledge of performance marketing strategies, audience targeting, and campaign analytics. Key Responsibilities Plan and manage Google Search, Display, and Video campaigns Create and optimize Facebook & Instagram Ad campaigns Conduct audience research, competitor analysis, and keyword planning Set up pixel tracking, remarketing funnels, and conversion optimization Monitor campaign performance daily and adjust bids, creatives, or audience targeting Generate weekly reports and actionable insights to improve ROI Collaborate with the design and content team to develop high-performing ads Stay updated with platform algorithm changes and trends Required Skills & Experience 2–5 years of hands-on experience in running Facebook and Google Ads Proven ability to scale ad campaigns with a performance marketing mindset Proficiency in Google Ads Manager, Meta Business Suite, and Google Analytics Strong understanding of CPC, CTR, ROAS, CPA metrics Experience with lead generation and conversion-driven campaigns Ability to create, test, and iterate ad copy and creatives Basic knowledge of landing page optimization is a plus Google Ads or Meta Blueprint certifications are a bonus Job Type: Full-time Pay: ₹10,000.00 - ₹35,000.00 per month Work Location: Remote