Digital Marketing executve

Position Overview

The Digital Marketing Executive will be responsible for driving Scylla Luxury Resort & Spa’s online presence, enhancing brand visibility, and generating qualified leads through creative digital campaigns. This role requires a strategic thinker with strong technical know-how and creative flair to align the resort’s luxury positioning with impactful online marketing initiatives.

Key ResponsibilitiesDigital Strategy & Campaigns

• Plan, execute, and optimize digital marketing campaigns across multiple platforms (Google Ads, Facebook, Instagram, LinkedIn, YouTube, etc.).
• Develop pre-opening, seasonal, and outlet-specific marketing campaigns to boost visibility and revenue.
• Manage PPC campaigns, retargeting ads, and meta search optimization (TripAdvisor, Trivago, Google Hotels).

Content Creation & Social Media

• Manage all social media accounts (Instagram, Facebook, Twitter, LinkedIn, YouTube) with engaging, brand-aligned content.
• Create high-quality content including posts, reels, stories, videos, and blogs showcasing the resort’s rooms, dining, spa, events, and experiences.
• Run creative campaigns such as teaser series, contests, and influencer collaborations to drive engagement.

Website & SEO/SEM

• Oversee updates and optimization of the resort website.
• Improve SEO ranking with targeted keywords, blogs, backlinks, and local SEO strategies.
• Monitor website analytics and conversion rates using Google Analytics & Search Console.

Email & CRM Marketing

• Design and run email marketing campaigns for offers, loyalty programs, and event promotions.
• Segment and maintain guest database for personalized communication.
• Track open rates, CTR, and ROI to optimize future campaigns.

Analytics & Reporting

• Track KPIs for digital campaigns, social media, and website traffic.
• Prepare monthly reports with insights and recommendations for improvement.
• Benchmark competitors’ digital activities and suggest innovative strategies.

Brand Partnerships & PR

• Collaborate with OTAs, travel influencers, bloggers, and digital media partners.
• Support online PR activities and guest engagement initiatives.

Qualifications & Skills

• Bachelor’s/Master’s degree in Marketing, Digital Media, or related field.
• 2–4 years of experience in digital marketing, preferably in hospitality, travel, or luxury brands.
• Proficiency in tools: Google Ads, Meta Business Suite, Canva/Photoshop, Mailchimp, HubSpot/CRM platforms.
• Strong knowledge of SEO, SEM, and social media algorithms.
• Excellent creative writing and content development skills.
• Analytical mindset with ability to interpret data and drive results.
• Ability to multitask and work in a fast-paced luxury hospitality environment.

What We Offer

• Opportunity to work with one of the most innovative luxury resorts in India.
• Competitive salary with performance incentives.
• Career growth and exposure in luxury hospitality.
• A dynamic work environment with creative freedom.

Job Types: Full-time, Permanent

Pay: ₹30,000.00 - ₹40,000.00 per month

Benefits:

• Commuter assistance
• Food provided
• Provident Fund

Application Question(s):

• What is your present CTC?
• What is your expected CTC??

Work Location: In person

Application Deadline: 25/08/2025
Expected Start Date: 01/09/2025