Digital Marketing Executive

Role & responsibilities:

• Plan, execute, and manage

  PPC campaigns

  across

  Google Ads (Search, Display, YouTube)

  and

  Meta Ads (Facebook & Instagram)

  .
• Conduct

  keyword research

  , audience segmentation, and competitor analysis to identify growth opportunities.
• Create compelling

  ad copy, creatives, and landing page strategies

  aligned with campaign goals.
• Optimize campaigns daily for

  CTR, CPC, CPA, and ROAS

  to ensure maximum ROI.
• Monitor and report on campaign performance using

  Google Analytics, Meta Business Suite, and other analytics tools

  .
• Collaborate with the design and content teams to create engaging ad creatives and landing pages.
  
• Stay up-to-date with the latest trends, updates, and best practices in paid digital advertising.
  
• Manage campaign budgets and provide accurate forecasts and performance reports.
  
• Contribute to the overall digital marketing strategy including remarketing, funnel optimization, and audience growth.

Requirements:

• Bachelors degree

  in Marketing, Business, or a related field.

• Minimum 2 years

  of proven experience managing

  Google Ads and Meta Ads campaigns

  .
• Strong understanding of

  digital marketing metrics

  (CTR, CPC, CPA, ROAS, conversion rates).
• Proficiency with

  Google Ads Manager, Meta Ads Manager, Google Analytics, and Tag Manager

  .
• Experience with

  A/B testing

  and performance-driven campaign optimization.
• Excellent analytical, communication, and reporting skills.
  
• Certification in

  Google Ads or Meta Ads

  is a strong advantage.