Job
Description
Job Overview: We are seeking a creative and results-driven Digital Marketing Executive to join our marketing team. The ideal candidate will be responsible for planning, executing, and optimizing online marketing campaigns across various digital platforms. You will play a key role in enhancing brand awareness, driving traffic to the company’s website, and generating leads. Key Responsibilities: Content Marketing: Develop and manage content marketing strategies, including blog posts, articles, social media updates, and newsletters. SEO/SEM: Implement SEO strategies to improve website ranking and visibility on search engines. Manage and optimize paid search campaigns (e.g., Google Ads) to drive relevant traffic. Social Media Management: Manage and grow social media channels (e.g., Facebook, Instagram, LinkedIn, Twitter) by posting engaging content, running ad campaigns, and monitoring analytics. Email Marketing: Create and send email campaigns using marketing automation tools, segmenting audiences and analyzing open and click-through rates. Analytics & Reporting: Monitor and analyze the performance of marketing campaigns using tools like Google Analytics, and provide regular reports on key performance metrics. PPC Advertising: Plan and manage pay-per-click (PPC) campaigns, ensuring effective targeting, budget control, and performance optimization. Conversion Rate Optimization (CRO): Analyze user behavior on the website and implement strategies to improve conversion rates. Lead Generation: Develop and execute lead generation strategies to drive new customer acquisition and grow the business. Branding & Strategy: Collaborate with the creative team to ensure brand consistency across all digital channels and campaigns. Competitor Analysis: Conduct research on industry trends, competitors, and market opportunities to inform digital strategies. Qualifications: Education: Bachelor’s degree in Marketing, Digital Media, Communications, or a related field. Experience: 1-2 years of experience in digital marketing or related roles. Technical Skills: Proficiency in SEO, SEM, PPC, and social media advertising platforms (e.g., Google Ads, Facebook Ads). Experience with analytics tools (e.g., Google Analytics, SEMrush, Ahrefs). Knowledge of email marketing platforms (e.g., Mailchimp, HubSpot). Familiarity with CMS platforms like WordPress and basic HTML is a plus. Creativity: Ability to develop engaging and creative marketing content. Analytical Skills: Strong data analysis skills to track and improve campaign performance. Communication: Excellent written and verbal communication skills. Preferred Qualifications: Certifications: Google Ads certification, SEO certification, or other relevant digital marketing certifications. Tools: Experience with marketing automation tools (e.g., HubSpot, Marketo) and graphic design software (e.g., Adobe Photoshop, Canva). Why Join Us? Creative Freedom: Opportunity to shape and execute innovative marketing strategies. Professional Growth: Access to training and development programs for career advancement. Collaborative Environment: Be part of a dynamic and supportive team. Job Type: Full-time Pay: ₹9,343.32 - ₹24,751.97 per month Schedule: Fixed shift Work Location: In person
