Digital Marketing Executive

Digital Marketing Executive – Responsibilities

• Develop and execute digital marketing strategies for TWS and its clients.
• Manage social media platforms including Instagram, Facebook, LinkedIn and YouTube.
• Plan and maintain a monthly social media content calendar.
• Coordinate with the graphic designer and video editor for creatives, reels, carousels and promotional content. If required do the needful.
• Handle SEO activities, including keyword research, on-page SEO, off-page SEO and basic technical SEO.
• Work on Google Business Profile optimization and local SEO.
• Support AEO and GEO strategies to improve visibility across search and AI-driven platforms.
• Conduct competitor and market research to identify new marketing opportunities.
• Write and optimize social media captions, website content, blogs and promotional copy.
• Monitor website and social media performance using Google Analytics, Search Console and platform insights.
• Generate monthly performance reports and suggest improvements based on data.
• Assist with paid advertising campaigns on platforms such as Google Ads and Meta Ads.
• Monitor campaign performance, leads, engagement, reach and conversions.
• Manage and optimize digital campaigns according to client objectives and budgets.
• Stay updated with the latest SEO, social media, AI, AEO, GEO and digital marketing trends.
• Coordinate with clients to understand their business goals, target audience and marketing requirements.
• Maintain proper records of campaigns, content, keywords, reports and client activities.
• Work closely with the Business Development, Design, Web Development and Content teams.
• Contribute ideas for lead generation, brand awareness and business growth.
• Ensure all digital marketing activities follow TWS's quality and brand standards.

Cab : yes

Work Mode: Hybrid

Pay: ₹20,000.00 - ₹30,000.00 per month

Work Location: In person