Digital Marketing Executive

Position Summary:

Digital Marketing Executive in Tudip is passionate for all things marketing and technology. Someone who understands and works towards performance based marketing, well-versed in the concepts surrounding Digital Marketing and how the Internet can become a strong asset to securing growing revenue, tech-savvy and intuitive with great ideas to reinforce our marketing campaign.

Roles & Responsibilities:

• Develop and execute Digital Marketing strategies across various online platforms including SEO, SEM, social media, email campaigns, and paid ads.
• Monitor and manage the companys social media presence (Facebook, LinkedIn, Instagram, Twitter, etc.), creating engaging content to increase brand awareness and drive traffic.
• Implement on-page and off-page SEO strategies to improve website rankings and organic traffic.
• Manage paid advertising campaigns (Google Ads, Facebook Ads, LinkedIn Ads, etc.), optimizing ad performance and maximizing ROI.
• Analyze and track the performance of digital campaigns using analytics tools (Google Analytics, SEMrush, etc.), providing regular reports and insights.
• Collaborate with the content team to create blog posts, articles, and other engaging content that aligns with SEO and Digital Marketing goals.
• Perform keyword research and competitor analysis to identify opportunities for improving website traffic and conversions.
• Assist in managing email marketing campaigns, including segmentation, design, execution, and reporting.
• Stay up-to-date with the latest Digital Marketing trends, tools, and technologies.

Job Requirements/Qualifications:

• Educational Qualification: Graduation.
• MBA(Marketing) is a HUGE PLUS.
• 1+ years of experience in developing and implementing Digital Marketing strategies in the IT Services sector.
• Good knowledge of all different Digital Marketing channels.
• Good knowledge and experience with online marketing tools and best practices.
• Hands-on experience with SEO/SEM, Google Analytics and CRM software.
• Proven working experience in social media marketing or as a digital media specialist.
• Positive attitude, detail and customer-oriented with good multitasking and organizational ability.
• Good time-management skills.
• Great interpersonal and communication skills.