Digital Marketing Executive

Marketing Executive – Professional Training Division

Location: Bengaluru, India
Department: Training Division
Employment Type: Full-Time

About the Role

We are looking for a commercially driven and digitally capable Marketing Executive to join our Professional Training Division.

The role will be responsible for marketing and promoting our portfolio of public professional training programmes, workshops and executive development programmes across regional and international markets.

This is not a purely social-media-focused marketing position. We are looking for someone who understands B2B marketing, lead generation, digital campaigns, content creation and sales enablement, and who can translate an approved training programme into a structured marketing campaign that generates qualified prospects and registrations.

The Marketing Executive will work closely with the Training Sales, Producer, Content and Management teams to ensure every programme receives consistent and commercially focused marketing support throughout its sales cycle.

Key Responsibilities

1. Training Programme Marketing

• Develop and execute marketing campaigns for approved training programmes.
• Understand the programme positioning, target audience and key selling points provided by the Training and Production teams.
• Create campaign plans covering the appropriate channels and communication touchpoints.
• Coordinate marketing activities from programme launch through to registration deadline.
• Ensure all promotional communication is accurate, consistent and aligned with the approved programme information.
• Manage multiple training campaigns simultaneously while maintaining campaign timelines.

2. B2B Lead Generation

• Generate qualified leads for upcoming public training programmes.
• Develop targeted campaigns based on approved industries, companies, job functions and seniority levels.
• Work with the sales team to improve lead quality and targeting.
• Activate available databases through email and other appropriate marketing channels.
• Support account-based marketing initiatives where required.
• Identify and test new approaches for reaching relevant professional audiences.

3. Email Marketing

Plan, create and execute targeted email campaigns, including:

• Initial programme announcements
• Programme launch campaigns
• Educational/promotional campaigns
• Follow-up campaigns
• Early-bird campaigns
• Deadline campaigns
• Last-call campaigns
• Post-campaign follow-ups

The candidate should understand email performance metrics and continuously improve subject lines, messaging, segmentation and calls to action.

4. LinkedIn & Social Media Marketing

• Develop and execute LinkedIn campaigns for training programmes.
• Create engaging professional content for LinkedIn and other relevant channels.
• Prepare programme announcements, speaker/trainer posts, educational content and promotional posts.
• Support paid LinkedIn campaigns where required.
• Coordinate with the design team to ensure marketing creatives are produced on time.
• Maintain a consistent professional brand presence across campaigns.

5. Digital Marketing

Plan and execute digital campaigns through relevant channels such as:

• LinkedIn
• Google Ads
• Email marketing
• Website
• Landing pages
• Retargeting
• Other relevant B2B digital channels

Experience with LinkedIn Campaign Manager, Google Ads and Google Analytics/GA4 will be an advantage.

6. Content & Copywriting

Create clear and commercially compelling marketing content, including:

• Email campaigns
• LinkedIn posts
• Promotional messages
• Landing-page copy
• Programme descriptions
• Digital advertisements
• Trainer announcements
• Campaign headlines
• Calls to action
• Sales enablement material

The candidate should be able to take approved technical programme information and convert it into simple, professional and persuasive marketing communication without changing the technical meaning.

7. Sales Enablement

Work closely with the Training Sales team to provide the marketing support required to convert prospects into registrations.

This may include:

• Sales email templates
• Programme highlights
• Brochure messaging
• Prospecting messages
• Follow-up communication
• Key programme benefits
• Trainer profiles
• FAQs
• Campaign-specific sales material
• Registration and deadline communication

The candidate should understand that marketing and sales need to operate as one commercial funnel, rather than as separate functions.

8. Campaign Performance & Reporting

Track and report campaign performance across individual training programmes.

Key metrics may include:

• Leads generated
• Qualified leads
• Cost per lead
• Email open rates
• Email response rates
• Click-through rates
• Landing-page conversion
• Marketing-generated opportunities
• Lead-to-registration conversion
• Cost per registration
• Marketing-generated revenue
• Campaign ROI

The candidate should be comfortable using data to identify what is working, what is not working and what needs to be changed.

Required Qualifications

• Bachelor's degree in Marketing, Business, Communications or a related field.
• 2–5 years of experience in marketing, preferably B2B marketing.
• Hands-on experience in digital marketing and lead generation.
• Strong written and verbal communication skills.
• Strong copywriting skills.
• Good understanding of LinkedIn and email marketing.
• Experience working with CRM or marketing platforms.
• Basic understanding of marketing analytics and campaign reporting.
• Strong organisational and time-management skills.
• Ability to manage multiple campaigns and deadlines simultaneously.

Preferred Experience

Experience in any of the following environments would be an advantage:

• Professional training
• Corporate training
• Executive education
• B2B events and conferences
• Corporate learning and development
• Certification programmes
• Professional services
• B2B technology
• International B2B marketing

Experience working on campaigns targeting Saudi Arabia, GCC, UK, Europe, USA or other international B2B markets will be an advantage.

Technology & Tools

The candidate should be comfortable working with or willing to learn:

• LinkedIn
• LinkedIn Campaign Manager
• Google Ads
• Google Analytics / GA4
• Email marketing platforms
• CRM platforms such as HubSpot or Zoho
• Canva or similar design tools
• Excel / Google Sheets
• Marketing automation platforms
• AI-powered marketing and content tools

Experience with Apollo, LinkedIn Sales Navigator, HubSpot, Zoho CRM or similar platforms will be an advantage.

Personal Qualities We Are Looking For

We are looking for someone who is:

• Commercially minded
• Results-oriented
• Strong at written communication
• Creative but also data-driven
• Highly organised
• Proactive and self-motivated
• Detail-oriented
• Comfortable working with sales teams
• Able to manage multiple campaigns simultaneously
• Comfortable working with deadlines
• Willing to experiment and test new marketing approaches
• Able to take ownership of campaigns from start to finish
• Comfortable working in a fast-paced environment
• Interested in understanding professional audiences and their needs

What Success Looks Like

The Marketing Executive will not be measured simply by the number of posts published, emails sent or campaigns launched.

The ultimate objective is to contribute to the commercial performance of each training programme:

Marketing Reach → Qualified Leads → Sales Opportunities → Registrations → Training Revenue

The successful candidate should therefore be able to connect day-to-day marketing activities with measurable commercial outcomes.

Key Performance Indicators

Performance may be measured through:

• Qualified leads generated per programme
• Marketing-generated sales opportunities
• Lead quality
• Cost per qualified lead
• Email engagement and response rates
• Landing-page conversion
• Lead-to-registration conversion
• Marketing contribution to programme revenue
• Campaign execution against agreed timelines
• Database engagement and activation
• Overall campaign performance

Why Join Us?

This role provides the opportunity to work across multiple professional training programmes, industries and international markets.

You will have the opportunity to build practical expertise in B2B marketing, professional education, lead generation, digital campaigns and revenue-focused marketing, while working directly with the Training Division on the growth of its public training portfolio.

Pay: ₹25,000.00 - ₹45,000.00 per month

Benefits:

• Provident Fund

Application Question(s):

• Are you currently based in Bangalore, and can you attend an in-person interview at our Bellandur office? What is your notice period, and can you join immediately?
• Describe a B2B campaign you ran from start to finish. Which channels did you use, how many qualified leads did it generate, and what was the cost per lead
• 3. Tell us about an email campaign where the open or response rates were low. What did you change (subject line, segmentation, CTA), and what was the result?

• How have you worked with a sales team to turn leads into registrations or revenue? Give a specific example of what you did to improve lead quality or conversion
• Which tools have you used hands-on (LinkedIn Campaign Manager, Google Ads, GA4, HubSpot or Zoho, Apollo, Sales Navigator)? Which metrics do you report on, and how have they changed your decisions?
• How do you manage 3 to 4 campaigns with different deadlines at once? Describe a time you had to deliver under a tight deadline, and what you did when something went wrong.

Work Location: In person