Digital Marketing Executive

Shipmozo

1 - 3 years

3 - 5 Lacs

gurugram

Posted:10 hours ago| Platform:

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Skills Required

social media google adwords digital marketing seo

Work Mode

Work from Office

Job Type

Full Time

Job Description

ABOUT US

Create and implement inclusive digital marketing strategies by utilizing different digital mediums and setting measurable KPIs.
Collaborate with other teams (like content, sales, and customer service) to ensure cohesive and effective marketing campaigns.
Manage digital campaigns, monitor performance reports, analyze data, and make data-driven recommendations.
Optimize website performance, including organic traffic, bounce rate, and conversion rates to improve user experience and drive lead generation.
Conduct market research and competitive analysis to identify industry trends and new growth opportunities.
Create and curate social media campaigns, including content creation, publishing, and community management.
Manage and optimize PPC campaigns on various platforms, including Google Ads, Facebook Ads, and LinkedIn Ads.
Conduct keyword research and on-page optimization to increase website rankings and drive organic traffic.
Develop and execute email marketing campaigns with A/B testing.
Analyze analytics and engagement metrics to measure campaign performance.

SKILL REQUIRED TO BE SUCCESSFUL IN THIS ROLE:

A bachelor degree in marketing, communication, or related fields.
6 months of experience in digital marketing or content marketing.
Experience with web analytics tools like Google Analytics and Search Console.
Strong knowledge of digital marketing, including SEO, SEM, PPC, Google Ads, email marketing and social media.

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