Digital Marketing Executive ( SEO & Social Media)

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About the Role

Were seeking a dynamic and analytical Digital Marketing Executive to amplify our brand presence both through SEO and social media channels. In this role, you&aposll ideate and execute engaging content (social media, blogs, videos), optimize for search performance, and track metrics to drive growth and brand visibilitystraddling creativity and data-driven strategy seamlessly.

Key Responsibilities

SEO-Focused Tasks (drawing from SEO Executive JD)

• Conduct keyword research focusing on high-intent terms to drive targeted organic traffic.
• Optimize on-page elements: meta tags, headings, URLs, alt text, internal linking, and schema markup.
• Perform technical SEO audits covering crawlability, site speed, mobile friendliness, Core Web Vitals, and JavaScript rendering issues.
• Execute link-building campaigns (guest posts, outreach, authoritative backlink strategies).
• Collaborate on SEO-optimized content: blog posts, landing pages, guides, and more.
• Monitor and report using Google Analytics, Search Console, SEMrush, Ahrefs, etc., providing strategic recommendations.
• Stay abreast of search algorithm updates, industry SEO shifts, and regulatory considerations in emerging spaces.

Social media-Focused Tasks (inspired by Junior Social Marketing Executive JD)

• Plan, create, schedule, and publish captivating content across platforms such as Instagram, Facebook, LinkedIn, YouTube, TikTok.
• Conceptualize and produce trending contentreels, shorts, posters, short videosensuring fresh and fun creative output.
• Monitor social media trends, algorithm changes, and competitor content; integrate insights into strategy.
• Engage with audiences, respond to comments/messages, and foster online communities.
• Collaborate with designers or freelancers for visuals, videos, and copy while maintaining brand voice consistency.

Cross-Functional Collaboration & Analysis

• Generate periodic reports combining SEO and social media performance insights; propose actionable optimizations for improved reach and engagement.
• Work closely with content, design, and marketing teams to ensure cohesive campaigns across SEO and social platforms.
• Experiment with formats (A/B testing, new content styles), optimizing for performance and audience preferences.
• Monitor industry trends to inform future strategies and content formats.

Qualifications & Skills

• Bachelor&aposs degree in marketing, Communications, or related field (or equivalent experience).

• Experience Range:

  13 years in digital marketing roles, with exposure to both SEO and social media management.
• Proficiency with SEO tools (e.g., Google Analytics, Search Console, Ahrefs, SEMrush) and social media platforms & tools (e.g., Meta Ads Manager, scheduling tools).
• Hands-on experience editing visuals or videos using Canva, Adobe Suite, or similar tools.
• Exceptional creative thinking and concise writing abilities tailored for short-form engagement.
• Strong analytical mindset with attention to detail for accurate content and campaign tracking.
• Familiarity with technical web elements (HTML/CSS) is a plus.
• Excellent collaboration, communication, and multitasking skills.

Why Join Us

• Merge creativity and analysis in a fast-paced, collaborative setting.
• Hands-on opportunity to shape both SEO strategy and social media voice.
• A versatile role offering exposure to content ideation, performance tracking, and digital storytelling.
• Strong alignment with learning and growthperfect for an ambitious marketer ready to grow their digital footprint.