Digital Marketing Executive

As a Digital Marketing Specialist at our Edtech company, you will play a key role in developing and implementing digital marketing strategies to enhance brand awareness and engagement. Your responsibilities will include managing and optimizing social media platforms to increase followers and engagement, as well as creating and executing Instagram and Facebook marketing campaigns to effectively reach our target audience. You will utilize Search Engine Marketing (SEM) techniques to drive website traffic and conversions, while also focusing on improving SEO rankings through comprehensive keyword research and content optimization. Additionally, you will be responsible for designing and deploying email marketing campaigns that aim to nurture leads and retain customers, contributing to the overall success of our digital marketing efforts. Our Edtech company is committed to helping working professionals elevate their skills and progress in their careers by providing access to high-quality online education programs. In collaboration with leading online universities, we offer a wide range of undergraduate and postgraduate courses tailored to meet the demands of today's workforce. Our platform serves as a bridge between professionals and the right educational programs, enabling them to upskill efficiently and effectively without compromising their current job responsibilities. By providing flexible learning options, we empower individuals to pursue their academic and career objectives, fostering growth and development in a competitive job market. Join us in our mission to support professionals in advancing their skills and achieving success in their chosen fields.,