Digital Marketing Executive

Role & responsibilities

• Experience in SEO, SEM, SMO, PPC, social media, email marketing, content marketing and web analytics/google analytics
• Should have sound technical knowledge of ON page SEO and OFF page SEO (must).
• Proven working experience in digital and content marketing
• In-depth knowledge of Ad Platforms: AdWords, Facebook Ads, Keyword Planner etc.
• Knowledge on HTML, WordPress, CSS, JavaScript and PHP
• Highly creative with excellent analytical abilities
• Must be passionate about digital and interactive marketing strategies
• Great research, organizational, and learning skills
• Responsibilities includes Execution of Search Engine Optimization and Search Engine Marketing on a continuous basis.
• Execution of Social Media Marketing campaigns and Email based marketing campaigns.
• Tracking conversion rates and making improvements to company and product websites.
• Experience in inbound marketing, social media, landing pages, conversion rate optimization, social ads, blogging, copywriting, marketing, and being creative. Email Marketing Campaigns and circulating using Mailing Tools.

Person will be the responsible for building Digital Marketing team and will be responsible for effective service delivery to e-commerce business operations of D2C brands.

Being able to articulate ideas to management and internal stakeholders is essential.

Excellent Commutation skills in English. ( Both written and verbal)

Help team to become better at digital marketing.

Focused to work and take work pressure.

Preferred candidate profile

• Minimum 2 years work experience with 2-3 years experience in digital marketing
• Experience in working with internal stakeholders and external vendors/agencies
• In Depth understanding of Facebook & Google advertising
• Knowledge of affiliate marketing will be an added advantage
• Well-versed in performance marketing, conversion, and online customer acquisition
• Experience with website analytics tools (e.g. Google Analytics)
• Must have a strong grasp of numbers and be comfortable with quantitative analyses and simple statistics.
• 3+ years digital marketing experience with Direct To Consumer Brands.
• Excellent Communication and Presentation Skills
• Strong organizational and negotiation skills
• Broad understanding of digital tools and technology
• Understanding of branding concepts in B2B, B2C & B2G space.
• Should have a track record of growing with the organization.
• Languages English & Hindi