Digital Marketing Executive

Job Description

We are looking for a creative and data-driven Digital Marketing Executive to join our team at RealBooks in Kolkata. This role involves planning and executing digital marketing campaigns, analyzing performance metrics, managing content across channels, and working closely with the design and product teams to boost online presence and lead generation. Posted 1 days ago Career Details - RealBooks home / career Job Overview We are looking for a creative and data-driven Digital Marketing Executive to join our team at RealBooks in Kolkata. This role involves planning and executing digital marketing campaigns, analyzing performance metrics, managing content across channels, and working closely with the design and product teams to boost online presence and lead generation. Roles & Responsibilities Plan and execute digital marketing strategies across SEO, SEM, email, and social media platforms Manage and grow RealBooks presence on LinkedIn, Instagram, and other relevant channels Work with the content and design teams to create engaging campaigns and promotional materials Monitor website traffic and campaign performance using tools like Google Analytics, Search Console, and AdWords Optimize content for SEO to improve search rankings and organic reach Stay updated with the latest trends and tools in digital marketing Assist in developing lead generation strategies and performance reports Requirements Bachelor s degree in Marketing, Digital Media, Communications, or a related field 1 to 3 years of experience in digital marketing, preferably in B2B or SaaS domains Strong understanding of SEO, Google Ads, Meta Ads, and analytics tools Experience with social media management and content planning Basic knowledge of email marketing and automation tools Creative mindset with strong analytical skills Knowledge and experience with GST and TDS regulations and returns. Excellent written and verbal communication Based in Kolkata and willing to work from the office