Digital Marketing Executive

Pothigai Woods Decor

1 - 3 years

2 - 3 Lacs

Madurai

Posted:1 week ago| Platform:

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Skills Required

Digital Marketing Google Ads digital marketing campaigns Google Analytics social media platforms SEO tools Meta Ads content strategy

Work Mode

Work from Office

Job Type

Full Time

Job Description

Job Summary:

Digital Marketing Executive

Key Responsibilities:

Plan and execute digital marketing campaigns across channels (Google Ads, Facebook/Instagram, LinkedIn, etc.)
Manage SEO/SEM efforts to drive organic and paid traffic
Create and schedule content for social media and monitor performance
Analyze web traffic metrics using tools like Google Analytics, Search Console, etc.
Optimize landing pages and user funnels for better conversion rates
Coordinate with the design and content team for campaign creatives
Monitor trends, competitor activity, and suggest improvements

Requirements:

Bachelors degree in Marketing, Communications, or related field
1-3 years of proven experience in digital marketing
Proficiency in Google Ads, Meta Ads, SEO tools (Ahrefs/SEMRush), and analytics platforms
Strong understanding of social media platforms and content strategy
Good communication skills in English (Tamil proficiency is a plus)

Good to Have:

Certifications in Google Ads, HubSpot, or Meta Blueprint
Experience with email marketing tools like Mailchimp or Zoho Campaigns
Knowledge of basic design tools (Canva, Photoshop) and CMS like WordPress

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