Digital Marketing Executive

Role: Digital Marketing Executive

Company: Pentabay Softwares

Location: Anna Salai, Mount Road, Chennai

Working Mode: Onsite (Fulltime)

About Us:

Pentabay Softwares is a fast-growing IT solutions provider, delivering innovative software products and digital solutions to clients worldwide. We are looking for a passionate and result-driven Digital Marketing Executive to join our dynamic team.

Key Responsibilities:

• Develop, implement, and manage digital marketing campaigns across multiple platforms (Google, Facebook, LinkedIn, Instagram, etc.)
• Plan and execute SEO/SEM strategies to improve website traffic and search rankings
• Manage social media presence, content calendars, and engagement activities
• Create, monitor, and optimize paid ad campaigns (Google Ads, Facebook Ads, etc.)
• Track, measure, and report on the performance of digital marketing campaigns (Google Analytics, social media insights, etc.)
• Collaborate with the design and content team for creative marketing assets
• Conduct market research and competitor analysis to identify growth opportunities
• Stay updated with the latest digital marketing trends, tools, and best practices

Required Skills & Qualifications:

• Bachelors degree in Marketing, Business, or related field
• 1-6 years of experience in digital marketing (SEO, SEM, Social Media, PPC)
• Strong knowledge of Google Ads, Analytics, and SEO tools
• Hands-on experience in social media management and content marketing
• Good understanding of lead generation and conversion strategies
• Strong communication and analytical skills
• Ability to work independently and as part of a team

What We Offer:

• Competitive salary and performance-based incentives
• Opportunity to work on diverse projects with global clients
• Friendly and collaborative work environment
• Career growth and skill development opportunities

Contact: Sandhiya.m@pentabay.com or +917010877180