Digital Marketing Executive Job Description
Experience & Core Requirements
Experience Level:
- 2-3 years of hands-on digital marketing experience
- Proven track record of managing minimum 10 international projects
- Experience working across diverse global markets with understanding of cultural nuances
Language Proficiency:
- Excellent proficiency in English - both written and verbal communication
- Ability to create compelling, culturally-sensitive content for international audiences
- Strong communication skills for global client interaction and cross-cultural team collaboration
SEO & Search Engine Optimization Expertise
On-Page SEO:
- Advanced keyword research and competitive analysis using industry tools
- Meta tag optimization, header tag structuring, and URL optimization
- Content optimization, internal linking strategies, and schema markup implementation
- Technical SEO auditing and website performance optimization
Off-Page SEO:
- Strategic backlink acquisition and authority building
- Guest blogging, influencer outreach, and digital PR campaigns
- Social media engagement for SEO enhancement
- Online reputation management and citation building
AI-Friendly SEO & GEO:
- Expertise in Generative Engine Optimization (GEO) for AI-powered search engines
- Content optimization for ChatGPT, Perplexity, and Google's Search Generative Experience
- Understanding of E-E-A-T principles and AI content preferences
- Voice search optimization and conversational keyword targeting
SEO Audit & Marketing Research:
- Proficiency in comprehensive SEO auditing tools and methodologies
- Experience with SE Ranking, SEMrush, Ahrefs, Moz, Screaming Frog
- Technical website analysis including site speed, mobile optimization, and crawlability
- Competitor analysis and market research capabilities
Social Media Marketing Excellence
Strategic Planning & Execution:
- End-to-end social media management from planning to execution
- Social media content calendar development and campaign coordination
- Multi-platform content strategy across Facebook, Instagram, LinkedIn, Twitter, TikTok
- Community building, engagement management, and social listening
Performance & Analytics:
- Social media analytics and performance optimization
- A/B testing for social media content and campaigns
- ROI measurement and social media campaign reporting
Paid Advertising Expertise
Google Ads Management:
- Hands-on experience with Google Ads campaigns including Search, Display, Performance Max
- Keyword research, bid management, and ad copy optimization
- Conversion tracking, attribution modeling, and campaign optimization
- Budget allocation and ROI management across Google Ads platforms
Meta Ads (Facebook & Instagram):
- Comprehensive Meta Ads experience including campaign setup and optimization
- Advanced audience targeting, custom audiences, and lookalike audiences
- Creative asset management and ad performance testing
- Cross-platform campaign coordination between Google and Meta platforms
Creative & Content Skills
Canva Expertise:
- Advanced proficiency in Canva for marketing asset creation
- Design of social media graphics, marketing materials, and digital assets
- Brand consistency maintenance across all visual content
- Template creation and design workflow optimization
Content Creation:
- Multi-format content development including blogs, videos, infographics
- Storytelling and copywriting for various digital channels
- Content repurposing strategy across platforms
- Visual content creation and graphic design principles
Email & Direct Marketing
Email Marketing Management:
- Comprehensive email marketing experience including strategy and execution
- Email automation flows, segmentation, and personalization
- A/B testing, deliverability optimization, and performance analysis
- Integration with CRM systems and marketing automation platforms
WhatsApp Marketing:
- Strategic WhatsApp Business marketing implementation and management
- WhatsApp automation, chatbot integration, and customer engagement
- Bulk messaging campaigns and segmented audience targeting
- WhatsApp catalog management and payment integration
Analytics & Performance Management
Data Analytics:
- Advanced data analysis and interpretation skills
- Proficiency in Google Analytics 4 (GA4), conversion tracking, and attribution
- Marketing performance dashboards and reporting
- ROI measurement and campaign optimization based on data insights
Market Research:
- Consumer behavior analysis and market research methodologies
- Data collection, analysis, and actionable insight generation
- Competitive analysis and industry trend identification
- Primary and secondary research techniques
Required Tools & Technical Skills
Core Marketing Tools:
- SEO Tools: SEMrush, Ahrefs, Moz, SE Ranking, Screaming Frog
- Analytics: Google Analytics 4, Google Search Console, Data Studio
- Email Marketing: Mailchimp, HubSpot, ActiveCampaign
- Social Media: Buffer, Hootsuite, Later, Sprout Social
- Design: Canva (Advanced)
- PPC Management: Google Ads, Meta Ads Manager, Google Merchant Center
Key Responsibilities
Strategic Planning & Execution:
- Develop and execute comprehensive digital marketing strategies across all channels
- Manage multiple international projects simultaneously with cultural sensitivity
- Coordinate cross-channel campaigns ensuring brand consistency and message alignment
Campaign Management:
- Plan, execute, and optimize integrated marketing campaigns across SEO, PPC, social media, and email
- Manage marketing budgets and allocate resources for maximum ROI
- Create detailed campaign reports with actionable insights and recommendations
Content & Creative Leadership:
- Lead content creation across all digital channels ensuring brand consistency
- Manage design assets and maintain visual brand standards using Canva and other tools
- Develop content calendars and editorial strategies
Performance Analysis & Optimization:
- Monitor and analyze campaign performance across all channels
- Implement data-driven optimizations to improve conversion rates and ROI
- Conduct regular marketing audits and competitive analysis
Job Types: Full-time, Permanent
Pay: ₹20,420.59 - ₹35,640.51 per month
Benefits:
- Health insurance
- Provident Fund
