Digital Marketing Executive

Job Description – Digital Marketing Executive

Company: Spalon Venture Private Limited (JCB Salons)
Department: MarketingLocation: Worli, Mumbai – Head OfficeQualification: Graduate in any disciplineWorking Days: 5 days a weekWorking Hours: 9-hour shiftEmployment Type: Full-time

1. Job Summary

We are looking for a proactive and organised Digital Marketing Executive to manage and support JCB Salons’ digital marketing initiatives, with a focus on social media management, performance marketing, SEO coordination, website management, campaign execution, lead generation and performance reporting.

The role involves working closely with internal teams and external agencies to strengthen brand visibility, drive salon enquiries and support appointment bookings.

2. Key Responsibilities

1. Social Media Management:

• Manage JCB Salons’ social media accounts across Meta platforms and Google.
• Ensure regular updates, relevant content and consistent brand communication.

2. Digital Campaign Management:

• Plan and execute digital marketing campaigns across relevant platforms.
• Support brand awareness, customer acquisition and salon bookings.

3. WhatsApp Marketing:

• Plan and coordinate WhatsApp campaigns for promotional offers, festive campaigns, new service launches and customer engagement.

4. Performance Marketing & SEO:

• Coordinate with the digital marketing agency on performance marketing and SEO activities.
• Participate in weekly performance reviews and track campaign results.
• Ensure timely follow-ups on agreed action points.

5. Paid Marketing Support:

• Coordinate with digital marketing agencies on paid campaigns, creatives, audience targeting and campaign deliverables.
• Follow up on campaign optimisation and execution.

6. Content Coordination:

• Coordinate digital content, creatives and campaign assets with the internal marketing team.
• Ensure alignment with brand guidelines and campaign objectives.

7. Lead Generation & Conversions:

• Support initiatives to generate enquiries and drive appointment bookings.
• Improve customer conversions through digital channels.

8. Campaign Performance Tracking:

• Monitor campaign performance, including reach, clicks, enquiries, conversions and cost metrics.
• Prepare regular performance reports.

9. Website Management:

• Manage website content and updates, including promotional banners and service information.
• Coordinate website content requirements and updates as the company works towards revamping its website.

10. Database Marketing:

• Support customer database segmentation and targeted marketing campaigns.
• Improve customer engagement, repeat visits and retention.

11. Competitor Analysis:

• Track competitors’ digital marketing activities, offers and campaigns.
• Identify opportunities for improvement.

12. Agency & Internal Coordination:

• Coordinate with internal teams and external partners to ensure timely execution of campaigns and marketing initiatives.

3. Required Skills

• 2–4 years of experience in digital marketing, preferably in retail, beauty, salon or lifestyle brands.
• Hands-on understanding of Meta and Google platforms.
• Experience coordinating with agencies on performance marketing and SEO.
• Good content coordination and website management skills.
• Strong analytical, communication, coordination and follow-up skills.
• Working knowledge of campaign performance tracking and reporting using MS Excel or Google Sheets.
• Familiarity with WhatsApp marketing, paid advertising platforms, website content management or CRM tools.
• Organised, proactive and able to manage multiple activities in a fast-paced marketing environment.

4. Eligibility Criteria

• Graduation in any discipline is mandatory.
• 2–4 years of relevant experience in digital marketing is required.
• Experience in retail, beauty, salon or lifestyle brands will be preferred.
• Candidates should have practical exposure to social media management, Meta and Google platforms, agency coordination, performance marketing, SEO or website management.

Pay: ₹25,000.00 - ₹35,000.00 per month

Application Question(s):

• What is your current salary?
• What is your expected salary?
• What is your notice period?
• What is your current residential location?
• What is your age?
• Have you completed your graduation?
• Have you worked on digital marketing campaigns?
• Are you comfortable working from the Worli, Mumbai Head Office?
• Are you comfortable with a 9-hour shift and 5 working days per week?
• Have you worked in the beauty, salon, fashion or lifestyle industry?
• Do you have hands-on experience with Meta Ads and Google Ads?
• Have you coordinated with agencies for performance marketing and SEO?
• How many years of relevant digital marketing experience do you have?
• Have you independently managed Instagram and Facebook business accounts?

Work Location: In person