Digital Marketing Executive

Job description

• Complete ownership for end-to-end digital marketing programs and campaigns which includes SEM/ SEO/ Social Media Marketing.
• Plan, execute and monitor the entire brand communication strategy on social media (Facebook, Instagram, Twitter and other similar platforms)
• Optimize online advert campaigns through Google Adwords, Facebook etc. to increase brand awareness and lead generation
• Manage all SEO activities including Content Strategy, Link Building and Key Word Strategy to increase rankings on all major search networks.
• Attain key performance indicators such as reducing the website bounce rate or improving conversion.
• Fix any errors or bugs in online content.
• Provide creative ideas for content marketing and update website.
• Measure performance of digital marketing efforts using a variety of Web analytics tools.
• Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront
• Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns
• Measure and report performance of all digital marketing campaigns, and assess the measures
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Collaborate with agencies and other vendor partners
• Coordinate with designers to improve user experience.

Required Candidate profile

• Proven experience as Digital Marketing Executive or similar role.
• Excellent understanding of digital marketing concepts and best practices.
• Experience with social media, Google Adwords and email campaigns and SEO/SEM
• Excellent communication and interpersonal skills.

Job Types: Full-time, Permanent

Work Location: In person