Digital Marketing Executive

Position : Digital Marketing

Key Responsibilities

1. Digital Campaign Management

Plan, execute, and optimize digital marketing campaigns across platforms such as Google Ads, Meta Ads, Instagram, LinkedIn, and YouTube.

Track campaign performance, analyze metrics, and prepare performance reports.

Manage and optimize PPC campaigns to ensure ROI and cost efficiency.

2. Social Media Management

Develop content calendars and manage social media accounts.

Create engaging posts, reels, and stories to boost engagement and brand awareness.

Monitor social media trends and competitor activities.

3. SEO & Website Optimization

Conduct keyword research and implement on-page/off-page SEO strategies.

Coordinate with developers/designers for website improvements.

Track organic rankings and website analytics using tools like Google Analytics, Search Console, and SEMrush.

4. Content Creation & Marketing

Write and edit content for blogs, websites, email campaigns, and social media.

Collaborate with designers to produce creatives, banners, videos, and other digital collaterals.

5. Email & CRM Marketing

Plan and execute email marketing campaigns.

Build automated workflows, manage subscriber lists, and track engagement metrics.

6. Analytics & Reporting

Use analytics tools to measure performance of digital campaigns.

Provide insights and recommendations for continuous improvement.

Required Skills & Qualifications

* Bachelor’s degree in Marketing, Business, Communication, or a related field.

* 1 to 4 years of experience in digital marketing, and should be well-versed with AI tools.

* Strong understanding of SEO, SEM, social media marketing, and email marketing.

* Experience with tools like Google Analytics, Facebook/Meta Ads Manager, Google Ads, Canva, and CRM tools.

* Excellent written and verbal communication skills.

* Ability to work independently as well as in a team.

* Creative thinker with strong analytical skills.

Job Type: Full-time

Pay: Up to ₹50,000.00 per month

Experience:

• Digital marketing: 1 year (Required)

Work Location: In person