Posted:18 hours ago| Platform: SimplyHired logo

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On-site

Job Type

Full Time

Job Description

1. Lead Generation & Campaign Management

  • Plan and execute digital marketing campaigns to generate qualified leads.
  • Run paid ads on Google Ads, Facebook, Instagram, LinkedIn, and real estate portals.
  • Optimize ad performance to reduce CPL (cost per lead).
  • Track lead quality and coordinate with the sales team to improve conversions.

2. Social Media Management

  • Create and manage social media content across platforms (Facebook, Instagram, LinkedIn, YouTube).
  • Plan monthly content calendars highlighting upcoming projects, site visits, offers, and testimonials.
  • Run engagement campaigns, boost visibility, and nurture community growth.
  • Respond to comments, messages, and inquiries promptly.

3. Website Management & SEO

  • Update website content, property listings, blogs, landing pages, and offers.
  • Perform on-page and off-page SEO to increase rankings and organic traffic.
  • Monitor website analytics (Google Analytics, Search Console).
  • Ensure all project details (amenities, prices, floor plans, location maps) are accurate and optimized.

4. Content Creation & Branding

  • Create engaging digital content including posts, reels, videos, emailers, brochures, and ads.
  • Work with designers, photographers, and videographers for high-quality project visuals.
  • Maintain brand guidelines and ensure consistency across all marketing materials.

5. Real Estate Portals & Listings Management

  • Manage listings on property portals like 99acres, Magicbricks, Housing, NoBroker, etc.
  • Upload project details, images, pricing, and availability.
  • Monitor listing performance and respond to inquiries through portal dashboards.

6. Email & SMS Marketing

  • Create and manage drip email campaigns for different buyer segments.
  • Run promotional SMS campaigns for new launches, offers, and event reminders.
  • Track open rates, click-through rates, and conversions.

7. Market Research & Competitor Analysis

  • Study market trends, customer profiles, and buyer behavior.
  • Monitor competitor projects, pricing, digital campaigns, and USPs.
  • Provide insights to management for better positioning and strategy.

8. CRM Management

  • Coordinate with the CRM team to track leads from inquiry to closing.
  • Ensure proper lead tagging, follow-up reminders, and status updates.
  • Help align marketing efforts with sales feedback.

9. Analytics & Reporting

  • Measure digital performance using tools like Google Analytics, Meta Insights, and CRM dashboards.
  • Prepare weekly/monthly reports for leads, conversions, ROI, and campaign performance.
  • Recommend improvements based on data insights.

10. Event & Site Visit Promotion

  • Promote offline events such as launch events, open houses, and site visits.
  • Create digital campaigns to increase walk-ins and registrations.
  • Support event branding and on-ground promotion.

11. Collaboration & Coordination

  • Work closely with sales, design, CRM, and management teams.
  • Coordinate with external agencies for SEO, ads, creatives, and videography.
  • Ensure marketing materials are aligned with project phases (pre-launch, launch, post-launch).

Job Type: Full-time

Pay: ₹12,000.00 - ₹15,000.00 per month

Work Location: In person

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