Digital Marketing Executive

1. Lead Generation & Campaign Management

• Plan and execute digital marketing campaigns to generate qualified leads.
• Run paid ads on Google Ads, Facebook, Instagram, LinkedIn, and real estate portals.
• Optimize ad performance to reduce CPL (cost per lead).
• Track lead quality and coordinate with the sales team to improve conversions.

2. Social Media Management

• Create and manage social media content across platforms (Facebook, Instagram, LinkedIn, YouTube).
• Plan monthly content calendars highlighting upcoming projects, site visits, offers, and testimonials.
• Run engagement campaigns, boost visibility, and nurture community growth.
• Respond to comments, messages, and inquiries promptly.

3. Website Management & SEO

• Update website content, property listings, blogs, landing pages, and offers.
• Perform on-page and off-page SEO to increase rankings and organic traffic.
• Monitor website analytics (Google Analytics, Search Console).
• Ensure all project details (amenities, prices, floor plans, location maps) are accurate and optimized.

4. Content Creation & Branding

• Create engaging digital content including posts, reels, videos, emailers, brochures, and ads.
• Work with designers, photographers, and videographers for high-quality project visuals.
• Maintain brand guidelines and ensure consistency across all marketing materials.

5. Real Estate Portals & Listings Management

• Manage listings on property portals like 99acres, Magicbricks, Housing, NoBroker, etc.
• Upload project details, images, pricing, and availability.
• Monitor listing performance and respond to inquiries through portal dashboards.

6. Email & SMS Marketing

• Create and manage drip email campaigns for different buyer segments.
• Run promotional SMS campaigns for new launches, offers, and event reminders.
• Track open rates, click-through rates, and conversions.

7. Market Research & Competitor Analysis

• Study market trends, customer profiles, and buyer behavior.
• Monitor competitor projects, pricing, digital campaigns, and USPs.
• Provide insights to management for better positioning and strategy.

8. CRM Management

• Coordinate with the CRM team to track leads from inquiry to closing.
• Ensure proper lead tagging, follow-up reminders, and status updates.
• Help align marketing efforts with sales feedback.

9. Analytics & Reporting

• Measure digital performance using tools like Google Analytics, Meta Insights, and CRM dashboards.
• Prepare weekly/monthly reports for leads, conversions, ROI, and campaign performance.
• Recommend improvements based on data insights.

10. Event & Site Visit Promotion

• Promote offline events such as launch events, open houses, and site visits.
• Create digital campaigns to increase walk-ins and registrations.
• Support event branding and on-ground promotion.

11. Collaboration & Coordination

• Work closely with sales, design, CRM, and management teams.
• Coordinate with external agencies for SEO, ads, creatives, and videography.
• Ensure marketing materials are aligned with project phases (pre-launch, launch, post-launch).

Job Type: Full-time

Pay: ₹12,000.00 - ₹15,000.00 per month

Work Location: In person