Digital Marketing Executive

Digital Marketing Executive Duties and Responsibilities :

• Manage end-to-end execution of digital marketing campaigns across platforms like Google Ads, Meta, LinkedIn, and email.
• Coordinate SEO initiatives, including keyword research, content optimization, and performance audits.
• Analyze campaign results using tools like Google Analytics, Meta Business Suite, and HubSpot.
• Collaborate with the content and design teams to produce compelling marketing creatives and copy.
• Implement A/B tests on landing pages, email subject lines, and ad creatives to improve conversions.
• Monitor website traffic, lead generation metrics, and engagement rates, adjusting strategies accordingly.
• Stay current with digital trends, marketing technologies, and platform algorithm changes.

Objective of the Digital Marketing Executive Role

• Translate campaign briefs into high-performing digital activities.
• Use data to continuously improve content, targeting, and messaging strategies.
• Bridge tactical implementation with strategic marketing goals.
• Build brand equity through consistent and compelling digital storytelling.

Qualification and Skill Requirements

• Male/Female with Bachelor’s degree in Marketing, Communications, or related field
• 1–3 years of experience in digital marketing roles, preferably in B2B or fast-paced B2C environments.
• Familiarity with marketing tools and platforms including Google Ads, Meta Ads Manager, Google Analytics, SEMrush, or Mailchimp.
• Basic knowledge of SEO principles, on-page and off-page optimization, and keyword strategies.
• Strong communication and project management skills to coordinate with multiple teams.
• Analytical mindset with data fluency to read dashboards, build reports, and derive insights.
• Understanding of content strategy, branding, and buyer journeys.

Perks and Benefits of the Digital Marketing Executive Role

• Performance-based bonuses
• Hybrid work structure
• Mentorship from senior marketing strategists
• Opportunities for cross-functional collaboration in branding, content, or product marketing.

Job Type: Full-time

Pay: ₹9,850.00 - ₹12,250.00 per month

Benefits:

• Cell phone reimbursement

Schedule:

• Day shift
• Morning shift

Work Location: In person