Digital Marketing Executive (Google/Meta/DV360)

Company Description

At Advrtis Media & Technologies, we transform digital experiences with cutting-edge marketing strategies and innovative technology solutions. Our data-driven and performance-focused campaigns amplify brand presence, drive engagement, and deliver measurable business outcomes. We empower businesses, whether startups or large enterprises, to navigate the digital landscape with our expertise in Technology, Marketing, Data Science, and Analytics. Our dedicated team works round-the-clock, providing transparent, hands-on execution that integrates deeply into clients operations.

Role Description

Executive - Performance Marketing

Key Responsibilities

Campaign Execution

• Plan and execute performance and brand marketing campaigns using Google ads, Meta ads, and DV360.
• Manage the full campaign lifecycle, from setup to monitoring, optimization, and reporting.
• Continuously oversee campaign to optimize & improve ROI and business outcomes.

Data Analysis

• Analyze campaign data to identify trends, insights, and opportunities for optimization.
• Generate performance reports and share actionable recommendations with stakeholders.
• Work with analytics tools such as Google Analytics Appsflyer/Branch to extract and interpret data.

Budget Management

• Manage and optimize advertising budgets to maximize efficiency.
• Track, monitor, and report performance against KPIs and business objectives.

Collaboration

• Work closely with cross-functional teams, including content, product, and data analytics, to align marketing strategies with overall business goals.

Qualifications

• Bachelor's degree in Marketing, Engineering, or a related field.
• 23 years of proven experience in performance marketing (No SEO/SMM)
• Proficiency in platforms such as Google Ads, Meta Ads Manager, and other digital advertising tools.
• Strong analytical skills with the ability to make data-driven decisions.
• Excellent communication and project management abilities.
• Creative thinker with the ability to conceptualize and execute innovative growth strategies.