Digital Marketing Executive for School

Role Overview: As a Digital Marketing Executive for the School, you play a vital role in driving marketing initiatives and enhancing the online presence. Your contribution is crucial to the team's overall success, fostering collaboration and innovation while offering growth opportunities. Your main responsibility is to implement effective digital marketing campaigns aligned with the school's educational mission to engage the target audience effectively. Key Responsibilities: - Develop and execute comprehensive digital marketing strategies to promote school programs and initiatives. - Manage social media accounts by creating engaging content to enhance community interaction and brand loyalty. - Analyze website traffic and user engagement metrics to optimize online presence and improve user experience. - Collaborate with the admissions team to create targeted email marketing campaigns driving enrollment. - Conduct market research to identify trends and growth opportunities within the education sector. - Utilize SEO best practices to enhance website visibility and digital content. - Monitor and report on the performance of digital marketing campaigns, making data-driven adjustments as necessary. - Work closely with graphic designers and content creators to ensure cohesive branding across all digital platforms. - Stay updated on the latest digital marketing trends and technologies to keep the school at the forefront of innovation. - Assist in organizing virtual events and webinars to engage prospective students and parents. Qualifications: - Bachelor's degree in Marketing, Communications, or a related field. - Proven experience in digital marketing, preferably within the education sector. - Strong understanding of social media platforms and their role in marketing strategies. - Familiarity with SEO, PPC, and Google Analytics. - Excellent written and verbal communication skills. - Ability to work collaboratively in a team-oriented environment. - Creative mindset with a keen eye for detail. - Strong organizational skills and the ability to manage multiple projects simultaneously. - Proficiency in digital marketing tools and software. - Willingness to learn and adapt to new marketing trends and technologies.,