Digital Marketing Executive (Female)

As a Digital Marketer at our company, you will play a crucial role in developing and implementing strategies to promote our products, services, and brand across various channels. Your primary focus will be on managing social media networks, Google Ads, website content, and email marketing to effectively reach our target audience with a compelling marketing message. You will be expected to be result-oriented and capable of producing design and production elements for various marketing materials such as websites, product graphics, web logos, social media graphics, banners, email campaigns, and more. **Key Responsibilities:** - Assist in developing the overall digital marketing strategy - Implement digital marketing activities across various channels including SEO, SEM, Social Media, Email, Mobile, and Display - Manage the company's owned media platforms like websites, mobile apps, and email/CRM software - Create engaging digital content for different digital platforms - Run social media marketing and digital advertising campaigns - Oversee SEO campaigns and set up tracking mechanisms for website and digital platforms - Conduct market research to identify trends, audience preferences, and competitor activities - Analyze digital marketing analytics reports to optimize strategies - Stay updated on digital tools, trends, and technologies to share insights with the team **Qualifications Required:** - Diploma or professional certification in Digital Marketing - Portfolio demonstrating successful execution of digital marketing campaigns - 1-2 years of relevant experience In addition to the above details, the job type is full-time with a day shift schedule. The position requires the ability to commute or relocate to Attingal, Thiruvananthapuram - 695144, Kerala. Ideal candidates will have a Higher Secondary (12th Pass) education and preferentially 1 year of experience in digital marketing.,