Digital Marketing Executive (Female Candidate)

Job Description – Digital Marketing Executive (Female Candidate)Position Overview

We are looking for a Female Digital Marketing Executive who has a strong understanding of what type of videos perform best on Meta Ads (Facebook/Instagram) and Google Ads. The ideal candidate will not only know how to identify high-performing content but also actively source and coordinate to get these videos created. We expect someone who can think out-of-the-box and bring fresh ideas for ad creatives that drive user engagement and conversions.

Key Responsibilities

• Creative Strategy & Research
• Analyze and identify what types of videos work best across Meta and Google Ads (short reels, testimonials, story-based, lifestyle, trending content).
• Continuously research competitor campaigns, trends, and formats to stay ahead.
• Brainstorm innovative video concepts that connect with the target audience.
• Video Sourcing & Coordination
• Work with internal teams, influencers, and content creators to get videos produced on time.
• Write clear creative briefs for video production (tone, duration, message, audience focus).
• Ensure video content is optimized for ad platforms (vertical format, captions, CTA, etc.).
• Campaign Support
• Collaborate with performance marketing team to align creatives with campaign objectives.
• Suggest creative variations for A/B testing and performance improvement.
• Monitor video ad performance and provide insights on what’s working.

Required Skills & Qualifications

• Knowledge of Meta Ads and Google Ads creative best practices.
• Strong eye for video storytelling, trends, and audience psychology.
• Experience in working with video creators, editors, or influencers.
• Ability to think creatively and generate unique video ideas.
• Good communication and coordination skills.
• Bachelor’s degree in Marketing/Media/Communication preferred.

Preferred Attributes

• Out-of-the-box thinker with a passion for digital trends.
• Self-motivated, proactive, and able to take ownership of creative projects.
• Strong team player with the ability to manage multiple stakeholders.

Job Types: Full-time, Permanent

Pay: ₹20,000.00 - ₹25,000.00 per month

Work Location: In person