Digital Marketing Executive

Purpose of Role/Job Summary:

The purpose of this role is to plan, develop, and execute digital marketing strategies that enhance brand visibility, drive online engagement, generate quality leads, and support overall business growth. The Digital Marketing professional will be responsible for managing social media, SEO, SEM, content, email campaigns, and performance analytics to optimize ROI and strengthen the companys digital presence.

Main Duties and Responsibilities:

• Running ad campaigns & account-based campaigns (linked In) for lead generation on social media sites, such as Google, LinkedIn, Instagram, YouTube, etc.
• Running Location Based Ads for various clients.
• Identifying visiting various exhibitions, event and conducting exhibition activities, such as World of concrete, Rasta Expo, Excon and Bauma.
• Designing various marketing, collaterals, stationary, brochures, flyers, etc.
• Regularly updating content on website for various activities.
• Running SEO campaigns for various keywords.
• Attending various inquiries from B2B portals and keeping track of it.
• Subscribing various magazines & researching web porta Sand reporters your Digital portals from our industry and making strategy for publishing advertisement for brand, visibility and lead generation.
• Managing WhatsApp business account and Google business account in regular addition of the content.
• Running mass milling campaign for brand, visibility and lead generation.
• Regularly maintaining various upcoming projects data and sharing this information with BD team for live generation and brand visibility strategy. Brand visibility.
• Meeting & Visiting Project site & client office for gathering info, introduction meetings, & client presentations etc.