Digital Marketing Executive

Digital Marketing Executive

Company: AP Mobility India Private Limited

Location: In-Office
Employment
Type: Full-Time

Salary: As per experience

About the Role

AP Mobility India Private Limited is looking for an experienced and result-driven Digital Marketing Executive to lead digital marketing operations for multiple client brands. This role is best suited for someone with an agency background who understands how to manage brands strategically, lead a team, communicate with clients, and generate measurable business growth through social media and performance marketing.

You will be responsible for planning, reviewing, and executing digital marketing strategies while coordinating with designers, video editors, and interns to ensure timely and high-quality delivery.

Key Responsibilities

Content Creation

• Create engaging content for social media: posts, carousels, reels, stories, and short videos
• Write captions, hooks, ad copy, scripts, and blog or website content
• Design creatives using Canva or similar tools
• Shoot and edit short-form videos and reels (mobile shooting, CapCut, or similar apps)
• Create product showcases, educational content, and promotional creatives
• Plan and execute content shoots, UGC, influencer collaborations, and seasonal campaigns
• Coordinate with designers and video editors when needed, with clear creative briefs

Social Media Strategy and Brand Management

• Create monthly content strategies and content calendars for assigned brands
• Plan social media campaigns aligned with each brand’s goals
• Review all posts, reels, and creatives before publishing for quality and brand consistency
• Maintain each brand’s identity, themes, and social media look and feel
• Stay updated on trends, algorithm changes, and new content formats

Performance Marketing (Meta Ads)

• Plan, launch, and optimise Meta (Facebook and Instagram) ad campaigns
• Run lead generation, website conversion, and eCommerce campaigns
• Build Custom Audiences, Lookalike Audiences, and retargeting campaigns, and work with Pixel events
• Optimise campaigns using ROAS, CPA, CTR, and conversion rate
• Prepare regular performance reports with clear insights

E-Commerce Marketing

• Run Meta Ads for eCommerce brands on Shopify and custom websites
• Support strategies to increase online sales and lower customer acquisition cost
• Implement remarketing and conversion-focused campaigns

Client Communication and Account Handling

• Act as the main point of contact for assigned client accounts
• Understand client goals and present content and marketing plans
• Share campaign reports and suggest improvements
• Build strong client relationships through timely follow-ups and delivery

Required Skills and Qualifications

• 1 to 2 years of experience in digital marketing, social media management, or content creation
• Strong content creation skills: copywriting, scriptwriting, and creative design
• Hands-on experience creating reels and short videos
• Working knowledge of Canva and a video editing tool (CapCut, InShot, Premiere Pro, or similar)
• Good understanding of branding, content strategy, and social media planning
• Working knowledge of Meta Ads Manager and Meta Business Suite
• Understanding of audience targeting, remarketing, and sales funnels
• Good communication and client handling skills in English and Hindi
• Analytical mindset with basic reporting skills
• Well organised, with good time management
• A portfolio of content you have created (mandatory)

Good to Have

• Agency experience or experience handling multiple brands
• Experience running Meta Ads for eCommerce brands
• Knowledge of Google Ads, Google Analytics, and basic SEO
• Basic photography and photo editing skills
• Experience with influencer marketing and UGC campaigns
• Familiarity with CRM and marketing automation tools

What We Are Looking For

• A creative thinker who goes beyond just posting content
• A self-starter who takes initiative and ownership
• Someone who can create content and also understand how it performs
• A data-driven marketer who focuses on results
• Someone confident with clients and comfortable handling multiple brands

What We Offer

• Salary of ₹3.4 to 4.2 LPA based on experience and skills
• Opportunity to work with diverse brands across industries
• Real ownership and the freedom to try new ideas
• Fast career growth with a path to Senior Executive
• Collaborative, supportive work environment

If you're passionate about building brands, leading marketing strategies, and delivering measurable business results, we'd love to have you on the AP Mobility India Private Limited team.

Pay: ₹360,000.00 - ₹420,000.00 per year

Work Location: In person