Digital Marketing Executive (Amazon & E-commerce)

Job Title: Digital Marketing Executive (Amazon & E-commerce)

Location: Bhopal

Job Type: Full-time

Experience: 0 -3 years

Job Overview:

We are looking for a Digital Marketing Executive to drive online marketing strategies, manage Amazon Global Selling, and optimize SEO, paid campaigns, and e-commerce sales. The ideal candidate should have hands-on experience in Amazon marketplace management, digital advertising, and e-commerce growth strategies.

Key Responsibilities:

1. Amazon Global Selling & Marketplace Management

Manage & optimize product listings on Amazon Global (USA, UAE, UK, and other marketplaces).

Conduct Amazon SEO (A+ Content, Enhanced Brand Content, Backend Keywords, and Product Titles) to improve visibility.

Optimize Amazon PPC campaigns (Sponsored Ads, Display Ads) for different regions.

Ensure compliance with Amazon Global policies related to international selling.

Monitor inventory, pricing strategies, and competitor analysis for better sales performance.

Work with Amazon FBA (Fulfilled by Amazon) to improve global logistics and shipping efficiency.

2. Search Engine Optimization (SEO) & Website Growth:

Perform keyword research and on-page SEO to improve Google rankings.

Implement technical SEO strategies for website optimization.

Develop link-building and content marketing strategies for organic growth.

3. Social Media & Paid Advertising:

Page Management for posts and engagement

Plan and execute social media campaigns on Facebook, Instagram, LinkedIn, and Twitter.

Run performance marketing campaigns on Google Ads, Facebook Ads, and Amazon Ads to drive sales.

Optimize ad performance based on CPC, CTR, ROAS, and other metrics.

4. Email Marketing & Customer Engagement:

Develop email marketing campaigns for customer retention.

Use Amazon customer data and analytics to create personalized marketing strategies.

5. Analytics & Reporting:

Track Amazon Global sales performance using Amazon Seller Central & Helium 10.

Analyze website traffic, ad performance, and customer behavior.

Prepare monthly reports with key insights and recommendations.

Skills & Qualifications:

Experience in Amazon Global Selling & E-commerce SEO.

Hands-on expertise in Amazon PPC, Google Ads, and Facebook Ads.

Knowledge of Amazon Seller Central, Helium 10, and Jungle Scout.

Strong SEO and content marketing skills.

Proficiency in Google Analytics, Google Tag Manager, and Shopify (if applicable).

Ability to manage FBA logistics, product listings, and international sales strategies.

Responsibilities:

Amazon Global Selling (B2C & B2B)

Register and manage listings on Amazon US, UK, UAE, and other target markets.

Upload product listings with correct HS codes, ingredients, label claims, and certifications.

Optimize titles, bullet points, images, A+ content, and keywords.

Coordinate with Amazon FBA or local 3PL for product warehousing and delivery.

Handle regulatory requirements — MSDS, shipping docs, registrations (where required).

Website International Sales (via Shopify / WooCommerce)

Set up country-wise pricing, shipping, and payment gateways.

Enable international checkout: Stripe, PayPal, Razorpay Global.

Ensure proper export documentation and backend flow: commercial invoice, customs support, etc.

Work with design and content teams for localized landing pages.

Export Operations

Coordinate with internal factory dispatch team to fulfill international orders.

Liaise with courier partners like DHL, Aramex, India Post, etc.

Maintain stock and order tracking for international customers.

Performance & Growth

Track orders, CAC, and revenue by country.

Identify fast-moving SKUs per region.

Research competitors, customer feedback, and pricing benchmarks.

Suggest and implement country-wise marketing experiments.

Requirements:

2+ years of experience managing international e-commerce (Amazon or website).

Strong knowledge of Amazon Seller Central, international FBA/FBM.

Experience in global shipping, customs clearance, and product compliance.

Familiarity with e-commerce platforms (Shopify, WooCommerce, etc.).

Basic export documentation knowledge (invoice, MSDS, labels, etc.).

Strong communication in English. Hindi or other Indian languages are a bonus.

Bonus Skills:

Understanding of agri-inputs (fertilizers, pesticides, bio-products).

Hands-on experience with tools like Helium 10, Jungle Scout, Google Merchant Center.

Comfort with Excel / Google Sheets, Google Analytics, and Shopify Analytics.

KPIs:

Monthly international revenue (Amazon + Website)

Product listing compliance and ranking

% repeat orders from international customers

On-time delivery & export success rate

New country/market launches per quarter

Job Type: Full-time

Pay: ₹10,000.00 - ₹20,000.00 per month

Work Location: In person