Digital Marketing Excecutive

Key Responsibilities

• LinkedIn Marketing & Lead Generation
• Develop and execute LinkedIn campaigns to promote products and solutions.
• Manage company LinkedIn page: regular posts, industry news, thought-leadership content.
• Run targeted LinkedIn ads and outreach campaigns to generate high-quality B2B leads.
• Website Management
• Keep company website updated with new product launches, case studies, blogs, and SEO-optimized content.
• Work with designers/developers to ensure mobile responsiveness, fast loading, and user-friendly navigation.
• Monitor analytics (Google Analytics, Search Console) and implement improvements.
• Digital Marketing & Content
• Plan and execute email campaigns, newsletters, and lead-nurturing workflows.
• Optimize SEO/SEM for higher visibility and inbound traffic.
• Create marketing collaterals (blogs, infographics, short videos) to support sales.
• Analytics & Reporting
• Track KPIs: website traffic, CTR, conversion rates, and ROI of campaigns.
• Provide monthly reports with insights and recommendations.

Desired Skills

• Hands-on expertise with LinkedIn Ads, Sales Navigator, and outreach automation tools.
• Knowledge of SEO, SEM, Google Ads, Analytics, HubSpot/Zoho/other CRM tools.
• Strong content creation skills (blogs, posts, basic Canva/graphics/video editing a plus).
• Understanding of B2B tech/industrial domain preferred.
• Excellent communication and analytical skills.

Qualification

• Bachelor’s degree in Marketing / Communications / Business or equivalent.
• Digital Marketing certification (Google, HubSpot, etc.) is a plus.

Job Type: Full-time

Pay: ₹45,000.00 - ₹66,000.00 per month

Benefits:

• Health insurance
• Provident Fund

Work Location: In person