Digital Marketing

We're seeking a **Digital Marketing Manager** with 3-10 years of proven experience running Meta Ads and Google Ads campaigns across multiple industries. This remote position requires expertise in funnels, buyer psychology, and data-driven scaling to deliver predictable leads, sales, and ROI for our diverse client portfolio.

**What makes this role exciting:**

- Handle multiple ad accounts across both product and service-based businesses

- Help clients achieve measurable growth month after month through data-driven strategies

- Leverage both Meta Ads and Google Ads platforms for comprehensive digital marketing campaigns

- Work with a diverse client portfolio spanning various industries

## ???? Key Responsibilities

### **Meta Ads Management**

- Plan, set up, and manage lead generation and conversion campaigns (ABO/CBO)

- Create structured cold, warm, and hot audience funnels for effective targeting

- Analyze creative performance (hook rate, hold rate, CTR, CPC, retention)

- Collaborate with design and video teams by providing clear, data-driven briefs

- Scale winning campaigns and test new strategies based on performance insights

### **Google Ads Management**

- **Search Campaigns:** Plan and manage campaigns for lead generation with keyword research, ad copywriting, and negative keyword optimization

- **Display Campaigns:** Create and optimize campaigns for brand awareness and remarketing opportunities

- **YouTube Campaigns:** Develop video advertising strategies with proper tracking of quality scores, CTR, and conversion rates

- Implement and track conversion actions across all campaigns for accurate measurement

### **Market Research & Competitor Analysis**

- Perform thorough market and competitor research to identify opportunities and gaps

- Use AI-powered tools to gather insights on audience behavior, industry trends, and ad performance benchmarks

- Provide data-backed recommendations for targeting, creative angles, and messaging

### **Measurement, Tracking & Reporting**

- **Campaign Level:** Track and report on ROAS, CPL, Frequency, Reach metrics & Conversion Rate

- **Creative Performance:** Measure Hook rate, CTR, CPC, and Retention for all creative assets

- **Ad Set Level Analysis:** Break down performance by Audience, Placement, Gender, and Age

- **Client Communication:** Share clear, actionable insights and next steps with clients and internal teams

- Build and maintain weekly performance reports with meaningful optimization insights

## ???? Technical Requirements

**Essential Technical Skills:**

- **Meta Pixel & Conversions API:** Testing, troubleshooting, setup, and management of tracking infrastructure

- **Google Analytics & Tag Manager:** GA4 integration with GTM for comprehensive tracking and attribution

- **Attribution & UTM Tracking:** UTM tagging and multi-platform attribution tracking across marketing channels

- **Conversion Setup:** Ensure accurate tracking for lead forms, checkout funnels, and landing pages

## ? Must-Have Qualifications

- **2-4 years of hands-on Meta Ads and Google Ads experience** (lead gen/e-commerce)

- Ability to **handle multiple ad accounts** with different products, services, and KPIs simultaneously

- **Strong understanding** of CPL, ROAS, CTR, CPM, CAC, Hook Rate, and Hold Rate

- **Proficiency** in Meta Ads Manager, Google Ads, GA4, Google Sheets, and tracking tools

- Experience with **market research and competitor analysis**

- Familiarity with **AI-powered research tools** for optimization

- **Good understanding, fluency, and communication in both Tamil and English**

- Strong communication skills and ability to **work independently**