Digital Marketing

Responsibilities:

• Develop and execute Instagram marketing strategies aligned with overall business goals.
• Create engaging and visually appealing content, including photos, videos, reels, and stories.
• Manage the Instagram content calendar, ensuring consistent posting schedule.
• Write compelling captions, hashtags, and call-to-actions to maximize engagement.
• Stay up-to-date with the latest Instagram trends, algorithm changes, and best practices.
• Monitor and analyze Instagram performance using key metrics to identify areas for improvement.
• Engage with followers, respond to comments and messages, and build a strong online community.
• Identify and collaborate with relevant influencers and partners.
• Plan and execute Instagram advertising campaigns to reach target audiences and drive conversions.
• Track and report on campaign performance, providing insights and recommendations.
• Research and analyze competitor strategies to identify opportunities and stay competitive.
• Maintain brand consistency across all Instagram content and activities.

Qualifications:

• Proven understanding of Instagram marketing principles and best practices.
• Excellent written and verbal communication skills in fluent English.
• Strong creative skills with the ability to develop engaging and visually appealing content.
• Proficiency in using Instagram analytics tools and interpreting key metrics.
• Ability to work independently and as part of a team.
• Strong organizational and time-management skills.
• Passion for social media and a desire to stay ahead of the curve.
• Content Creation: Photography, videography, graphic design (Canva, Adobe Spark, etc.)
• Instagram Analytics: Understanding and tracking metrics like reach, impressions, engagement rate, website clicks, follower growth, and hashtag performance.
• Community Management: Responding to comments and DMs, participating in relevant conversations, and building relationships with followers.
• Hashtag Research & Strategy: Identifying and using relevant hashtags to increase visibility and reach.
• Instagram Ads: Experience with creating and managing Instagram advertising campaigns, setting budgets, and targeting specific audiences.
• Influencer Marketing: Identifying and collaborating with relevant influencers to promote the brand.
• Storytelling and Visual Communication: Ability to create engaging stories and visuals that resonate with the target audience.