Digital Marketing Cum Graphic Designer

Job Overview:

We are seeking a highly creative and results-driven Graphic Designer cum Digital Marketing Specialist to join our team. The ideal candidate will possess a strong background in both graphic design and digital marketing, with expertise in creating visually appealing designs and executing effective online marketing strategies.

Key Responsibilities:

Graphic Design Responsibilities:

• Create visually compelling designs for various marketing materials, including digital ads, social media graphics, email templates, website banners, brochures, and presentations.
• Design and develop brand assets that align with the companys identity and marketing objectives.
• Collaborate with marketing teams to design promotional materials, ensuring the designs meet business goals and align with target audiences.
• Produce high-quality visuals for both print and digital mediums, ensuring consistency and clarity across platforms.

Digital Marketing Responsibilities:

• Develop, implement, and manage digital marketing campaigns across platforms, including social media, search engines, and email marketing.
• Oversee the creation and execution of content for various digital channels, including blogs, newsletters, and social media posts, ensuring alignment with the brand’s tone and voice.
• Monitor and manage social media channels (Facebook, Instagram, Twitter, LinkedIn, etc.) to engage with the community and increase brand visibility.
• Execute email marketing campaigns, manage subscriber lists, and improve email engagement.

Skills and Qualifications:

• Proven experience in graphic design with a strong portfolio showcasing your work (including web, print, and digital media).
• Expertise in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and other design tools (Canva, Sketch, etc.).
• Strong understanding of digital marketing principles, including SEO, SEM, content marketing, and email marketing.

Preferred Qualifications:

• Experience with video editing and motion graphics.
• Familiarity with influencer marketing and affiliate marketing strategies.
• Experience with eCommerce platforms and digital advertising on platforms like Google, Facebook, Instagram, etc.