Digital Marketing Consultant - On Contract

As a Digital Marketing Consultant at our company located in Mumbai, you will play a crucial role in developing and overseeing long-term digital marketing campaigns for our TV channel. You will collaborate closely with the internal Marketing team to create end-to-end marketing strategies for shows, with a primary focus on digital platforms. Additionally, you will work with external agencies to ensure the successful execution of these campaigns in line with brand guidelines. The marketing team, of which you will be a part, is dedicated to strategizing and implementing promotional campaigns for the TV channel. This includes working with communication, media, PR, and digital creative agencies to enhance brand awareness and increase viewership of shows on the channel. Your key responsibilities will involve creating data-driven social media communication strategies, managing paid digital campaigns, collaborating with external partners and apps, and working with talent associated with the shows to develop digital content ideas. You will also be responsible for executing influencer marketing strategies, managing digital budgets, and providing detailed data analytics and performance reports as needed. To excel in this role, we are looking for a candidate who holds a graduate or postgraduate degree in Marketing along with 5-7 years of relevant experience in digital marketing, preferably within the entertainment or media industry. Join our dynamic team at JioStar, a global media & entertainment company that is revolutionizing the entertainment industry by bringing captivating content and cutting-edge technology to millions of viewers worldwide. If you are passionate about redefining the entertainment landscape and igniting the dreams of audiences across geographies, we welcome you to be a part of our innovative journey.,