Job Description: Digital Marketing Expert
Company Name: RS Top Coder Software Solutions
Job Type: Full-Time
Location: Sector 18, Noida, Uttar Pradesh
Department: Digital Marketing
Experience: 2–4 Years (Preferred)
About the Company
RS Top Coder Software Solutions is a software development company specializing in web development, mobile app development, ERP, CRM, and custom software solutions. We are looking for a creative, skilled, and result-oriented Digital Marketing Expert to manage our digital presence, generate quality leads, and grow our brand across digital platforms.
Job Responsibilities
1. SEO (Search Engine Optimization)
- Perform keyword research, competitor analysis, and SEO strategy planning.
- Manage Google Search Console (GSC) and Google Analytics 4 (GA4).
- Execute on-page SEO, including meta titles, meta descriptions, headings, internal linking, and content optimization.
- Handle technical SEO, including website audits, indexing, crawling, sitemap.xml, robots.txt, and Core Web Vitals.
- Build quality backlinks through ethical link-building strategies, guest posting, and outreach.
- Monitor keyword rankings, organic traffic, website performance, and SEO reports.
2. Paid Advertising & Campaign Management
- Plan, create, manage, and optimize Google Ads campaigns.
- Manage Meta Ads campaigns on Facebook and Instagram for lead generation, brand awareness, and app promotion.
- Set up and monitor Meta Pixel, conversion tracking, and Google Ads conversion tracking.
- Analyze campaign performance, CPL, CTR, CPC, conversions, and ROAS.
- Manage advertising budgets and optimize campaigns to achieve business targets.
- Conduct audience research, A/B testing, and remarketing campaigns.
3. Social Media Management (SMO)
- Manage company social media accounts, including Facebook, Instagram, LinkedIn, and other relevant platforms.
- Create monthly social media calendars and content strategies.
- Design engaging creatives, promotional banners, carousels, and social media posts.
- Write captions, hashtags, and engaging content aligned with the brand.
- Schedule and publish posts consistently.
- Monitor engagement, reach, followers, and overall social media performance.
4. Graphic Design & Video Editing
- Design professional social media creatives, banners, promotional posts, and marketing materials.
- Edit promotional videos, reels, product demos, and company introduction videos.
- Add transitions, subtitles, voiceovers, background music, and visual effects.
- Create engaging short-form videos for Instagram Reels, Facebook Reels, YouTube Shorts, and advertisements.
- Use tools such as Canva, Photoshop, CapCut, Premiere Pro, or other relevant editing and design software.
5. Reel Shooting, Planning & Scriptwriting
- Plan and shoot reels, promotional videos, company videos, and product demonstrations.
- Write engaging video scripts, hooks, headlines, and calls to action.
- Develop creative concepts for reels, trending content, promotional campaigns, and brand awareness videos.
- Coordinate video shoots, including basic lighting, camera setup, framing, and audio.
- Create content featuring company services, software products, team activities, and customer-focused solutions.
- Repurpose long-form videos into short, engaging social media content.
6. AI-Based Video & Content Creation
- Create professional marketing videos using AI video generation tools.
- Use AI tools for video generation, scriptwriting, voiceovers, subtitles, image creation, and content ideation.
- Develop AI-powered promotional videos for software products, mobile applications, and digital marketing campaigns.
- Write effective prompts for AI-generated videos and visuals.
- Stay updated with the latest AI marketing tools and use them to improve content quality and productivity.
7. Analytics, Reporting & Lead Generation
- Track website traffic, campaign results, audience engagement, and lead generation.
- Prepare weekly and monthly SEO, advertising, and social media performance reports.
- Identify opportunities to improve conversion rates and marketing ROI.
- Collaborate with the sales team to generate relevant business leads.
- Continuously improve marketing strategies based on performance data.
Required Skills
- Hands-on experience with Google Search Console (GSC) and Google Analytics 4 (GA4).
- Strong knowledge of on-page SEO, technical SEO, and backlink building.
- Practical experience managing Google Ads and Meta Ads campaigns.
- Knowledge of Meta Pixel, conversion tracking, and campaign optimization.
- Experience in social media optimization and account management.
- Graphic design skills using Canva, Photoshop, or similar tools.
- Video editing skills using CapCut, Premiere Pro, or similar software.
- Experience in reels shooting, video planning, and scriptwriting.
- Practical knowledge of AI video generation and AI content creation tools.
- Strong analytical, creative, communication, and time-management skills.
Preferred Qualifications
- Bachelor's degree or diploma in Digital Marketing, Marketing, or a related field.
- 2–4 years of relevant digital marketing experience.
- A portfolio of previous SEO projects, ad campaigns, social media designs, and edited videos.
- Experience in B2B marketing, software companies, IT services, or lead-generation campaigns will be an advantage.
Performance Expectations
- Improve organic website traffic and keyword rankings.
- Generate quality leads through Google Ads and Meta Ads.
- Maintain consistent social media posting and engagement.
- Produce high-quality reels, promotional videos, and AI-generated marketing content.
- Track and report measurable marketing performance.
How to Apply
Interested candidates can share their updated resume and portfolio of SEO work, advertising campaigns, social media designs, and video projects.
Company: RS Top Coder Software Solutions
Website: www.rstopcoder.com
Email: sonal@rstopcoder.com
Location: Noida, Uttar Pradesh
Pay: ₹10,000.00 - ₹20,000.00 per month
Work Location: In person
