Digital Marketing Assistant

*The role*

You'll own user growth from launch: getting the right people to install the app, come back every day, and become paying users. You'll work directly with the founder, with real ownership of the budget and results.

*What you'll do*

- *Plan and run paid campaigns* on Meta (Facebook, Instagram) and Google App and Search campaigns

- *Build an influencer programme* lifestyle creators on Instagram and YouTube: finding creators, negotiating, briefing, tracking codes and measuring results.

- *Manage social media and content* (Reels, Shorts, posts, stories) in simple Hindi and English, including festival and wedding-season campaigns.

- *Grow WhatsApp and referral channels:* share cards, daily Panchang status and the invite-friends programme.

- *Improve the app store listings* (titles, screenshots, keywords, reviews) for Play Store and App Store.

- *Work with the developer* on SEO pages, deep links, tracking and onboarding experiments.

- *Track and report weekly:* cost per install, Day-1/7/30 retention, paid conversion, revenue per user and return on ad spend, and move budget to what works.

- *Keep all marketing truthful and compliant:* no guaranteed outcomes, no fear-based claims, and ASCI and app-store rules followed.

*What we're looking for*

- 3–4 years in growth or performance marketing for a *consumer mobile app in India*

- Hands-on experience running *app-install campaigns* on Meta and Google, with real numbers to show (CPI, retention, ROAS)

- Experience working with *influencers and creators*

- *Fluent in Hindi and English* (writing and speaking); another Indian language is a plus

- Comfortable with tools like Firebase or Google Analytics, an attribution tool (such as AppsFlyer or Branch), Meta Ads Manager, Google Ads, and Canva or Figma

- Data-driven, self-starting and comfortable in an early-stage startup

*Nice to have*

- Experience with festival and seasonal campaigns

- Basic video editing for Reels and Shorts

Pay: ₹50,000.00 - ₹70,000.00 per month

Benefits:

• Paid sick time
• Provident Fund

Experience:

• Digital Marketing: 3 years (Preferred)

Work Location: In person