Digital Marketing Assistant

Job Title: Performance Marketing Executive / Specialist
Location: Porur, Chennai
Experience: 1 to 4 years
Employment Type: Full-time

How to Apply
Send your resume to - 6385109968

About the Role
We're looking for a data-driven Performance Marketer to plan, run, and scale paid campaigns across Google and Meta. You'll own campaigns end to end, from strategy and setup to optimisation and reporting, with a clear focus on leads, conversions, and ROAS.

Key Responsibilities

• Plan, launch, and manage paid campaigns on Google Ads (Search, Display, YouTube, Performance Max) and Meta Ads (Facebook & Instagram)
• Conduct keyword research, audience targeting, and competitor analysis
• Manage budgets and bidding strategies to achieve CPL, CPA, and ROAS targets
• Run A/B tests on ad copy, creatives, audiences, and landing pages
• Set up and maintain conversion tracking using Google Tag Manager, GA4, Meta Pixel, and Conversions API
• Build retargeting and lookalike audiences to improve funnel performance
• Coordinate with design and content teams on ad creatives and landing pages
• Analyse performance and prepare weekly and monthly reports with insights and recommendations
• Stay updated on platform changes, policies, and new ad formats

Required Skills

• Hands-on experience managing Google Ads and Meta Ads campaigns
• Strong understanding of KPIs: CTR, CPC, CPL, CPA, ROAS, conversion rate
• Working knowledge of GA4, Google Tag Manager, and Meta Pixel / CAPI
• Experience in lead generation and/or e-commerce campaigns
• Proficiency in Excel / Google Sheets for analysis and reporting
• Strong analytical and communication skills

Good to Have

• Google Ads and Meta Blueprint certifications
• Experience with LinkedIn Ads
• Familiarity with CRM tools and lead quality tracking
• Basic knowledge of landing page tools and CRO

What We Offer

• Competitive salary with performance incentives
• Ownership of real ad budgets
• Growth and learning opportunities

Pay: ₹14,000.00 - ₹60,000.00 per month

Benefits:

• Flexible schedule
• Paid time off

Work Location: In person