Digital Marketing Assistant

IMTS INSTITUTE

0 years

3 - 4 Lacs

noida sector 16 noida uttar pradesh

Posted:7 hours ago| Platform: SimplyHired logo

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Skills Required

microsoft excel in-person analytics

Work Mode

On-site

Job Type

Full Time

Job Description

Key Responsibilities

Plan, execute, and manage Meta Ads (Facebook & Instagram) campaigns.
Create custom audiences based on city, education, and interest categories.
Track and analyze CPC, Cost per Conversion (CPConv), CTR, and Lead Generation Ratio.
Create daily/weekly Excel reports including ad spend, leads generated, CPC, CPConv, and ROI.
Design and edit images, reels, and short videos for campaigns (Canva, Photoshop preferred).
Monitor and analyze campaign data using Meta Business Suite, Google Analytics, and Excel dashboards.
Optimize ongoing campaigns to achieve maximum leads at minimum cost.
Coordinate with marketing and content teams for creatives, landing pages, and campaign strategy.
Maintain proper documentation of ad performance, budgets, and monthly marketing KPIs.

Requirements

Strong knowledge of Digital Marketing, Meta Ads, and performance analytics.
Hands-on experience in Meta Ads Manager, custom audience creation, and lead campaigns.
Advanced Excel skills (Pivot Tables, VLOOKUP, Charts, Dashboards, Formulas).
Experience in the Education / Ed-Tech industry is mandatory.
Ability to create ad creatives, thumbnails, and short videos (Canva, Photoshop, CapCut, etc.).
Must provide past campaign reports, including:
Total ad spend
Number of leads generated
CPC Conversion
Attached evidence/report copies

Job Types: Full-time, Permanent

Pay: ₹25,000.00 - ₹35,000.00 per month

Benefits:

Cell phone reimbursement
Commuter assistance
Flexible schedule
Health insurance
Internet reimbursement
Leave encashment
Life insurance
Paid sick time
Paid time off

Work Location: In person

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