Digital Marketer (SMO, Meta / Google Ads)

1. Social Media Optimization (SMO)

• Expertise in Facebook, Instagram, LinkedIn, and YouTube optimization.
• Ability to grow engagement, reach, and brand visibility.

2. Meta Ads Management

• Creating and managing campaigns for leads, traffic, and conversions.
• Strong skills in audience targeting, A/B testing, and ad optimization.

3. Google Ads Expertise

• Experience with Search, Display, Video, and Performance Max campaigns.
• Keyword research, bidding strategies, and conversion tracking.

4. Content & Creative Strategy

• Ability to plan engaging social media content.
• Coordination with designers for ad creatives and posts.

5. Analytics & Reporting

• Proficient with Meta Ads Manager, Google Analytics, and Data Studio.
• Ability to analyze campaign performance and prepare reports.

6. SEO Basics

• Understanding of keyword research, on-page optimization, and ranking factors.

7. Communication & Client Handling

• Ability to understand client goals and convert them into marketing strategies.
• Strong communication and presentation skills.

8. Time Management

• Ability to manage multiple ad accounts and deliver results on time.

9. Problem-Solving

• Skilled in analyzing low-performing campaigns and improving ROI.

10. Continuous Learning

• Keeps up with the latest trends in digital marketing and platform updates.