3 - 8 years

4 - 9 Lacs

Posted:None| Platform: Naukri logo

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Job Type

Full Time

Job Description

Role & responsibilities

Plan, launch, and manage targeted ad campaigns on Meta (Facebook/Instagram) and Google Ads (Search, Display)

Optimize campaign performance through A/B testing, audience targeting, bid strategies, and creative performance tracking

Analyze data to report on KPIs, and derive actionable insights to scale results

Collaborate with design, content, and sales teams to align creatives and messaging with campaign objectives

Manage ad budgets effectively to ensure cost-efficient lead generation and customer acquisition

Stay updated on platform trends, algorithm changes, and digital best practices

Preferred candidate profile

Proven experience in end-to-end campaign execution on Facebook Ads Manager & Google Ads

Strong analytical skills with proficiency in Google Analytics, Meta Insights, and reporting dashboards

Solid understanding of performance metrics like CTR, CPL, ROAS, Conversion Rates

Ability to work independently, prioritize tasks, and meet tight deadlines

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