Senior Public Relations Executive Oswaal Books

3.0 - 7.0 years

0 Lacs

noida, uttar pradesh

On-site

As a Senior PR Executive at Oswaal Books, you will play a crucial role in enhancing the brand's visibility across digital and traditional media platforms. With your expertise in public relations, media relations, and content development, you will contribute to the creation of impactful brand narratives. Here is a breakdown of your responsibilities and qualifications for this role: Key Responsibilities: - **Media Relations:** - Draft and share press releases, articles, and statements. - Build and maintain relationships with journalists, editors, and media outlets for regular brand coverage. - **Digital Integrations & Influencer Collaboration:** - Identify opportunities for brand presence on digital platforms like YouTube, Instagram, and OTT. - Collaborate with influencers, content creators, and production teams for effective brand placements. - **Production & Agency Collaboration:** - Partner with production houses, content studios, and creative agencies to embed the brand in web series, videos, and other formats. - **Content Development:** - Write and edit authored articles, speeches, op-eds, and other communication materials in a consistent brand voice. - **Celebrity & Talent Management:** - Coordinate with celebrity managers and talent agencies for endorsements and campaign communication. - **PR Strategy & Execution:** - Plan and implement PR campaigns aligned with business goals. - Monitor media trends and manage brand reputation, including crisis communication. - **Event & Campaign Support:** - Manage PR activities for product launches, webinars, and events to secure pre- and post-event media coverage. Key Requirements: - 3-7 years of PR experience, preferably in publishing, FMCG, media, or education. - Strong media network and influencer connections. - Experience in digital PR, brand integrations, and influencer marketing. - Excellent written and verbal communication skills. - Knowledge of working with production houses and digital content formats. - Experience in celebrity coordination is advantageous. - Proactive, well-organized, and detail-oriented. Preferred Qualifications: - Bachelors or Masters in Mass Communication, Journalism, PR, Marketing, or a related field. - Prior experience in PR agency or consumer brand PR. - Proven track record of successful PR campaigns and media coverage.,

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