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10.0 - 12.0 years
0 Lacs
Gurugram, Haryana, India
Remote
Job Description This is a remote position. Job Summary We are seeking a Digital Marketing Head with 10+ years of experience in driving end-to-end digital strategies and performance marketing across global B2B tech ecosystems. The ideal candidate will bring a deep understanding of AI/Generative AI industry dynamics and proven expertise in building brand authority, lead generation funnels, and high-impact digital campaigns. This role requires a strategic thinker who is also execution focused & someone who can own ZBrains digital presence across paid, owned, and earned channels while leading a high-performing team. Key responsibilities include growth marketing, SEO/SEM, content strategy, analytics-driven decision-making, marketing automation, and positioning ZBrain as a thought leader in enterprise AI transformation. Responsibilities Design and implement multi-channel digital marketing strategies aligned with ZBrains business goals and technological vision to boost brand awareness and thought leadership in the AI space. Lead the full lifecycle of digital campaigns across platforms like Google Ads, LinkedIn, and Twitter/X, using performance analytics to enhance engagement and conversions. Write persuasive and audience-tailored copy for ads, landing pages, emails, and social posts, translating complex AI concepts into clear, compelling messages. Conceptualize and script engaging video content such as product demos, promotional reels, and customer success stories in collaboration with design and production teams. Build and execute targeted social media strategies for platforms like LinkedIn and Twitter/X to grow brand presence and foster audience engagement. Manage paid advertising efforts on Google, LinkedIn, and other platforms, focusing on ROI optimization and high-quality lead generation. Lead, mentor, and grow a high-performing digital marketing team while aligning their work with ZBrains strategic marketing objectives. Perform detailed market research and competitive analysis to inform content strategy, audience targeting, and campaign refinement. Collaborate cross-functionally with product, sales, and content teams to execute go-to-market plans and create marketing assets like brochures and case studies. Requirements Essential Skills: Job 10+ years in digital marketing with 3+ years in a leadership role (AI, Generative AI, SaaS). Expertise in digital copywriting for ads, emails, landing pages. Experience conceptualizing and delivering video marketing assets. Track record of running high-ROI PPC and social campaigns. Proficient in Google Analytics, Clarity, and similar tools. Understanding of AI/Gen AI technologies and market trend. Personal Strategic vision with a proven ability to design and execute high-impact digital marketing strategies. Exceptional copywriting and storytelling skills tailored to AI/Generative AI solutions. Expertise in video content creation, from concept to execution, with a focus on engaging audiences. Data-driven mindset with a history of delivering measurable campaign results. Strong leadership and collaboration skills, with experience working in cross-functional teams. Passion for innovation and staying ahead of trends in AI and digital marketing. Preferred Skills Job B2B marketing experience in AI-driven product environments. Familiarity with marketing automation and CRM tools (e.g., HubSpot, Salesforce). SEO and keyword optimization understanding is a plus. Personal Strategic thinker with data-driven execution skills. Excellent storytelling and copywriting ability. Strong leadership and collaboration capabilities. Ability to simplify complex concepts into compelling narratives. Passionate about AI innovation and digital-first brand building. Agile mindset with strong adaptability. Mentor and team-builder with a proactive approach. Demonstrates ownership, initiative, and measurable impact. Other Relevant Information Bachelors degree in Computer Science, Information Technology, or a related field. Minimum 10+ years of experience in digital marketing, including at least 3+ years in a leadership role, specifically in AI, Generative AI, or SaaS environment. Benefits This role offers the flexibility of working remotely in India. LeewayHertz is an equal opportunity employer and does not discriminate based on race, color, religion, sex, age, disability, national origin, sexual orientation, gender identity, or any other protected status. We encourage a diverse range of applicants. check(event) ; career-website-detail-template-2 => apply(record.id,meta)" mousedown="lyte-button => check(event)" final-style="background-color:#6875E2;border-color:#6875E2;color:white;" final-class="lyte-button lyteBackgroundColorBtn lyteSuccess" lyte-rendered=""> Show more Show less
Posted 6 days ago
1.0 - 5.0 years
0 Lacs
delhi
On-site
As a Jr. Copywriter at BC Web Wise, you will play a crucial role in crafting clear, engaging, and persuasive copy for a diverse range of projects across various platforms such as websites, emails, social media, ads, and blogs. Your work will not only showcase your creative talents but also contribute to impactful campaigns that leave a lasting impression. Working in a collaborative environment, you will partner with designers, marketers, and other teams to bring creative concepts to life. Your responsibilities will include editing and proofreading copy to maintain accuracy and consistency while adhering to brand voice and style guidelines. Additionally, you will research industry-related topics to ensure the relevance and quality of content, developing compelling headlines, taglines, and CTAs to drive audience engagement. To excel in this role, you should possess 1-2 years of experience in advertising, digital marketing, or copywriting, along with a strong portfolio that demonstrates your ability to create impactful copy in various formats. Your command over English (and Hindi, if required) should be exceptional, allowing you to adapt your writing style to suit different brand guidelines and tones. Being a creative thinker with a keen eye for detail and excellent problem-solving skills will be advantageous as you manage multiple projects under tight deadlines. Familiarity with writing for digital campaigns, brand films, and social media will be a plus, as will staying updated on industry trends and incorporating SEO best practices into your copy. If you are ready to make your mark and innovate alongside a team committed to excellence, send your resume and cover letter to bcwwhr@bcwebwise.com. Join us at BC Web Wise and embark on a journey where your creativity and skills will be nurtured and valued.,
Posted 1 week ago
2.0 - 7.0 years
2 - 7 Lacs
Bengaluru / Bangalore, Karnataka, India
On-site
What You Will Be Doing We believe that data-enabled digital capabilities and customer experiences, data-driven decisions, and predictive commercial insights, are all essential to achieving customer value and business growth at scale. The Digital organization drives this at Arrow by creating scalable, innovative, value-creating digital strategies, capabilities, and operations for the Global Components business. The Global Web Editor is responsible for creating, editing, and publishing website content across our global digital properties. This role requires an individual who can develop compelling, user-focused content while maintaining brand consistency across multiple regions and languages. The ideal candidate will have expertise in content management systems, web design principles, SEO best practices, and global content strategy. They will work collaboratively with cross-functional teams to ensure alignment with business objectives and deliver exceptional user experiences through high-quality web content. If youre passionate about digital content creation and designing user-centered web experiences for a global audience, this is the role for you! Key Responsibilities Content Creation & Management Be responsible for all digital content being published in the CMS from conception, through publication, to retrospective and review Take a practical approach to being highly responsive to change in a fast-paced, evolving environment Create content that enhances the users interaction with products and services Plan, create, and edit effective and optimized digital content to support strategic objectives and user requirements Write blog posts and marketing copy to promote our products and services Balance technical and non-technical language appropriate to specific scenarios and audiences Create and adhere to regular SEO audit and update schedules Work closely with web professionals, like user researchers and UX designers to create new web pages Make sure appropriate content is shown to users in the right place and in the best format Global Content Strategy & Optimization Support the development of a content strategy for all brands and take the lead on delivering this Optimize written content for SEO to drive organic website traffic Create content that is accessible, respectful, & resonant with a global user base Partner with designers, product managers, researchers and product marketers to plan and create content Engage stakeholders, building relationships while meeting user needs Monitor web traffic and user engagement metrics Conduct user research per user journey and create user personas Provide detailed analytics and reporting for the Management team Design information that resonates, informs, and engages across various platforms and mediums What we are looking for 3+ years of experience in web content creation, editing, or content design Understanding of the principles of UX and UI design as they relate to content Excellent standard of written English and good IT skills Strong CMS experience with the ability to act as a gatekeeper for all digital content Skills in research and writing, and design thinking across various forms of media Experience working across digital content design as part of a web design team Ability to proofread, re-structure and edit content for maximum engagement Clear writing style that successfully conveys powerful ideas directly Preferred Qualifications: Cultural sensitivity & ability to create inclusive content for a diverse global audience Experience working in a larger organization with a complex web presence Experience supporting marketing strategies across multiple brands Experience with Google Analytics, social media, and storytelling techniques Ability to map user journeys across different channels Multilingual capabilities or experience working with translated content
Posted 1 month ago
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