Digital Content Management Analyst

Skill required: Marketing Operations - Digital Project Management

Designation: Digital Content Management Analyst

Qualifications:Any Graduation

Years of Experience:3 to 5 years
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What would you do Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.Role requires Digital Marketing Ads & Promotion creation/designOverseeing the planning, execution, and delivery of projects that primarily rely on digital tools and technologies. It encompasses managing tasks, resources, timelines, and communication channels to ensure successful project outcomes in the digital realm.

What are we looking for Bachelors degree, MBA Marketing will be an added advantageMust be flexible with weekly schedule, adaptable and willing to take on multiple prioritiesExcellent organization and time management skills to complete tasks on time.Well versed with advanced computer skills for Microsoft tools (Excel, Word, Power point)Excellent analytical skills with ability to mine data to inform decisions2-3 years of experience working on social campaigns/ campaign manager / FB marketing in media agenciesDemonstrable success in improving account performance in social / similar online ad experience will be considered as wellAbility to uncover insights from data and use quantitative methods to answer questions and to find opportunities for optimization
Roles and Responsibilities: Develop, manage and optimize comprehensive paid Facebook and Instagram Ad campaignsRecommend new strategies based on data and testingExperience in Audience research, audience building and ad creationExperience running targeted, high-spend, high-return ad campaigns, specifically on FacebookExcellent knowledge of Instagram ads manager and other social media best practicesKnowledge on responding to comments, compile campaigns and create content for InstagramAudit and optimize new & existing ad campaigns to ensure KPIs are met such as budget spend, timelines, CPL, CPA, ROI, and ROAS - both short and long term.Manage social performance reporting process, communicating results (as needed) / on a daily, weekly or monthly basis.Organize hypotheses and recommendations for enhancing campaign performanceSetup, verify and troubleshoot pixels (understanding of 3rd party platforms will be added advantage)Understanding of Google Analytics and Google Tag Manager is a plusStay up to date with current technologies and trends in Facebook policies, strategies, trends, design tools and applications
Qualification
Any Graduation