Digital Business Associate

Location: Bengaluru

About the Company

GenY Medium is a national, independent digital marketing agency focussed on providing performance marketing & digital-creative solutions to enterprise brands and post-Series A startups.

GenY Medium is a 100+ strong team. Within a very short span of time, GenY has won the digital mandates of several iconic national/MNC brands. Read more about us here.

Role:

We are seeking a results-driven Digital Business Associate to join our performance marketing & SEO delivery unit. In this role, you will manage client relationships, develop marketing strategies, and ensure successful execution of campaigns that drive measurable results.

You will collaborate with internal teams to optimize performance and achieve client objectives.

Responsibilities:

• Client Management: Serve as the main point of contact for assigned clients, ensuring their needs are met and expectations exceeded.
• Campaign Strategy: Develop and implement performance marketing & SEO strategies tailored to client goals, including paid search, display advertising, and social media.
• Data Analysis: Monitor and analyze campaign performance metrics, providing actionable insights and recommendations for improvement.
• Reporting: Prepare and present regular performance reports to clients, highlighting key metrics, trends, and optimization strategies.
• Collaboration: Work closely with creative, analytics, and technical teams to ensure cohesive campaign execution and optimization.
• Budget Management: Oversee client budgets, ensuring effective allocation of resources to maximize ROI.
• Industry Trends: Stay updated on industry trends, tools, and best practices to provide innovative solutions for clients.

Knowledge/Skill Set Required:

• Strong understanding of performance marketing channels (PPC, SEO) and campaign strategies.
• Ability to analyze data using tools like Google Analytics to derive actionable insights and optimize campaigns.
• Excellent communication and interpersonal skills to build and maintain strong client relationships.
• Strong organizational skills to manage multiple projects simultaneously and meet deadlines effectively.
• Familiarity with marketing automation platforms and advertising tools, enhancing campaign execution and performance tracking.

Education Qualification / Work Experience Required:

• Bachelor's degree in marketing, Business, or Engineering.
• Strong understanding of performance marketing (Google & Meta) and SEO.
• Excellent communication and interpersonal skills.
• Strong analytical mindset with attention to detail.
• Ability to manage multiple projects and clients simultaneously.