176 Digital Analytics Jobs - Page 4

Responsibilities: * Conduct on-page optimization & SEO analysis. * Monitor digital metrics & provide insights. * Develop & execute digital marketing strategies. * Use SEO tools for campaign management.

Novartis Healthcare Pvt. Ltd. is looking for Manager, Digital Analytics to join our dynamic team and embark on a rewarding career journey. Delegating responsibilities and supervising business operations Hiring, training, motivating and coaching employees as they provide attentive, efficient service to customers, assessing employee performance and providing helpful feedback and training opportunities. Resolving conflicts or complaints from customers and employees. Monitoring store activity and ensuring it is properly provisioned and staffed. Analyzing information and processes and developing more effective or efficient processes and strategies. Establishing and achieving business and profit objectives. Maintaining a clean, tidy business, ensuring that signage and displays are attractive. Generating reports and presenting information to upper - level managers or other parties. Ensuring staff members follow company policies and procedures. Other duties to ensure the overall health and success of the business.

Skill required: Delivery - Customer Insight & Marketing Analytics Designation: I&F Decision Sci Practitioner Sr Analyst Qualifications: Any Graduation Years of Experience: 5 to 8 years About Accenture Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song all powered by the worlds largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. Visit us at www.accenture.com What would you do Process by which data from customer behavior is used to help make key business decisions via market segmentation and predictive analytics. This information is used by businesses for direct marketing, site selection, and customer relationship management. What are we looking for Actionable Insights Minimum 4 years of experience in digital analytics. Must have a good understanding of digital marketing landscape and relevant tools Experience in SQL and Snowflake/GCP Exposure to Adobe Analytics & Looker products Must have worked on Marketing and Digital domain Must have worked on real life business cases involving, and not limited to, deep dives, ad-hoc, generating insights with actionable recommendations Knowledge of clickstream data Understanding of other Adobe Marketing Cloud products is a plus Ability to learn new tools and technologies as per the role requirement Adaptable and flexible Ability to work well in a team Agility for quick learning Commitment to quality Written and verbal communication Roles and Responsibilities: You will be responsible for making your insight actionable; explaining complex analytics to non-technical audiences and making clear recommendations on how stakeholders should be using the insight youre providing Develop and execute SQL scripts to conduct ad hoc analyses and generate actionable recommendations Having deep knowledge of marketing and digital to help analyses campaign performance and provide recommendation for upcoming campaigns Present findings and recommendations to senior stakeholders Develop strong relationships with a range of stakeholders. Your network of contacts will prove key to maximizing how you add value through insight Collaborate closely with client /stakeholders to gather requirements around digital analytics reporting and analyses Qualification Any Graduation

Skill required: Marketing Operations - Customer Insight & Marketing Analytics Designation: Marketing Engagement Specialist Qualifications: Any Graduation Years of Experience: 7 to 11 years About Accenture Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song all powered by the worlds largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. Visit us at www.accenture.com What would you do As an Insights analyst you will play a pivotal role in driving data-driven marketing strategies. You will be responsible for analyzing marketing data, identifying trends, and providing valuable insights to optimize marketing campaigns, improve customer targeting, and enhance overall business performance. This role involves collaborating with cross-functional teams and deriving key insights from data and create a coherent story to answer business questions. What are we looking for 7- 10 years experience in digital or customer marketing, or digital analytics leadership with exposure to international clients Experience in Marketing ROI measurement techniques like marketing mix model, experimentation etc. Strong functional experience across a range of marketing activities and their related platforms and technologies, such as web analytics, experimentation, CRM, analytics implementation, campaigns and media, social media etc. Must have intermediate level understanding in Power BI, SQL, R, and/or Python and various modeling techniques. Working knowledge of Adobe/Google Analytics/GTM Strong problem-solving skills and attention to detail.Good communication skills with ability to manage client-facing responsibilitiesAbility to work collaboratively in a cross-functional team environment with Strong business acumen and the ability to connect data insights to strategic decisionAbility to work with and lead large globally networked and virtual teams and able to work with multiple stakeholders E.g. delivery leads, account management, clients and operational excellence teamsCertification in Adobe/Google Analytics or data visualization toolsUnderstanding of technologies & principles required for implementation of AB Test Roles and Responsibilities: Analyze marketing data from various sources to identify key insights and trends. Manage strategic marketing analytics engagements across digital marketing, customer analytics & social media Manage client relationship, shape analytics roadmap, manage execution of the initiatives and deliver business outcomes Deliver projects using advanced analytics and machine learning techniques like segmentation/clustering, recommendation engines, propensity models etc. to help clients drive better business outcomes, including improved user growth and revenue, enhanced marketing ROI, increased brand equity etc. Drive thought leadership and prospect new ways of applying digital analytics to make a business impact for clients. Lead and manage multi-functional teams to help clients evolve to data-driven marketing organizations Develop deep functional & industry expertise Qualification Any Graduation

Skill required: Delivery - Adobe Analytics Designation: I&F Decision Sci Practitioner Sr Analyst Qualifications: Any Graduation Years of Experience: 5 to 8 years About Accenture Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song all powered by the worlds largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. Visit us at www.accenture.com What would you do Adobe Analytics is a solution for applying real-time analytics and detailed segmentation across all marketing channels. It gathers structured and unstructured customer data from online and offline sources, applies real-time analytics, and shares insights across an organization. It provides the capabilities of Web & Mobile Analytics, Marketing Analytics, Predictive Analytics. What are we looking for Adobe Analytics & Looker Minimum 4 years of experience in digital analytics. Must have a good understanding of digital marketing landscape and relevant tools Extensive working experience in Adobe Analytics & Looker products Reporting & Analytics, Ad hoc Analysis, Workspace Experience in SQL and Snowflake/GCP Ability to translate the business trends to simple actions visuals Experience in Beatty/CPG/Retail Adaptable and flexible Ability to work well in a team Agility for quick learning Commitment to quality Written and verbal communication Roles and Responsibilities: Identify relevant data sources and determine effective methods for data analysis Transform the raw data from data sources to aggregate/consumable data for visualization tool and build appropriate schema/relation Design, develop, and maintain user-friendly data visualizations that align with project objectives Collaborate with cross-functional teams to understand project requirements and establish data-related project briefs Deployment of dashboard to productions and track for regular refresh Set-up alters and appropriate access controls for dashboards Ability to track and report where data not captured appropriately especially when there are tagging gaps Update, create, and support databases and reports, incorporating key metrics critical for guiding strategic decisions Ensure data accuracy, completeness, and reliability in all reporting activities Continuously refine and improve existing dashboards for optimal performance and user experience Implement user feedback and conduct usability testing to enhance dashboard effectiveness Stay abreast of industry developments and incorporate innovative techniques into visualization strategies Drive adoption of reports Qualification Any Graduation

Requirements 03 years of experience (internships count) Excellent verbal and written communication Familiarity with Canva, HubSpot, or Google Analytics (plus) Willingness to learn in a global marketing space

Designation: Marketing Analyst Reports to : Marketing Manager Location: Noida, sector 68 Experience : 5+ years Shift: Will work the night shift in India (7:30pm 4:00am IST) / US timing (8:30am to 5:00pm EST) in accordance with the day shift in the U.S. (timing will change as per daylight saving as needed Department: Marketing & Communications About Acro Service Corporation (Acro) Acro is a leading provider of workforce solutions, including contingent staffing, MSP (Managed Service Provider), VMS (Vendor Management System) consulting, and project-based SOW (Statement of Work) services. With over four decades of excellence, Acro delivers value to public and private sector clients nationwide through service innovation, operational excellence, and a commitment to diversity. Position Summary We are seeking an experienced Marketing Analyst to drive strategic marketing initiatives with ownership over content strategy, digital campaigns, and lead generation. This role requires a seasoned professional who can work closely with US-based teams and efficiently manage the implementation of marketing projects. Key Responsibilities Execute comprehensive content strategies, including whitepapers, case studies, thought leadership articles, and web copy that position Acro as an industry leader Lead multi-channel lead generation campaigns that support sales objectives and drive qualified prospects through the marketing funnel Optimize social media presence across LinkedIn, Twitter, and YouTube to grow engagement, reach, and brand awareness Maintain website to align with strategy, ensuring optimal user experience and lead conversion Manage customer communication programs, including email campaigns, newsletters, and targeted outreach initiatives Lead event marketing efforts from planning through execution, including trade shows, webinars, and industry conferences Collaborate with US Customer Success team to align marketing strategies with customer retention and expansion goals Analyze and report on marketing performance , providing insights and recommendations for campaign optimization Manage marketing calendar and campaign milestones , ensuring timely delivery and budget adherence Support sales enablement through creation of sales tools, presentations, and competitive intelligence KRAs for this role: Strategic customer engagement and lead nurturing programs Prospect database management and segmentation End-to-end event management and execution Website conversion improvement Required Qualifications 5+ years of progressive B2B marketing experience with demonstrated results in lead generation and campaign management Proven expertise in content marketing and ability to create compelling, industry-relevant content independently Strong digital marketing skills including social media strategy, email marketing, SEO, and marketing automation Product marketing experience with ability to develop messaging, positioning, and go-to-market initiatives CRM proficiency (HubSpot preferred) and experience with marketing analytics platforms Excellent project management skills with ability to manage multiple campaigns simultaneously Superior written and verbal English communication skills with ability to create executive-level content Experience working with US-based teams and understanding of American business culture and practices Preferred Qualifications Experience in staffing, HR technology, or workforce solutions industries strongly preferred Familiarity with government contracting and proposal support processes Experience with strategic partner co-branding campaigns Bachelors degree in Marketing, Communications, or Business ; MBA preferred Experience with marketing attribution and ROI measurement Knowledge of B2B sales processes and customer success methodologies What We Offer Opportunity to work with a well-established industry leader with 40+ years of excellence Career growth potential in the expanding workforce solutions market Exposure to diverse client base across public and private sectors Competitive compensation and benefits package Interested candidates can connect with me at https://www.linkedin.com/in/amit-mukherjee-head-talent-acquisition-professional/ or can share their resume at amitm@acrocorp.com

Drive digital strategy for a UK healthcare firm Manage SEO, Google/Meta Ads, app marketing CRM, email campaigns, WordPress site, and analytics.5+ yrs exp in digital marketing (healthcare/pharma preferred). HubSpot/Google Ads cert a plus

Your role Configuring CJA setups, managing data integrity in Adobe Experience Platform (AEP), and developing actionable insights via dashboards and reports. The candidate will also integrate CJA with other Adobe Experience Cloud solutions and ensure best practices for data governance. Data integration and managementPulling data from various sources and preparing it for analysis within Adobe CJA. Customer journey mappingVisualizing customer interactions across touchpoints to identify key moments and potential pain points. Advanced analyticsUtilizing CJA features like path analysis, cohort analysis, and attribution modeling to understand customer behavior and campaign effectiveness. Dashboard developmentCreating interactive dashboards to present key customer journey insights to stakeholders. Reporting and analysisInterpreting data to generate actionable insights and recommendations for improving customer experience. Your Profile Technical expertiseStrong understanding of Adobe Analytics platform, including CJA features, data models, and analysis techniques. Data analysis skillsProficiency in data manipulation, statistical analysis, and data visualization. Dashboard developmentCreating interactive dashboards to present key customer journey insights to stakeholders. What youll love about working here You can shape yourcareer with us. We offer a range of career paths and internal opportunities within Capgemini group. You will also get personalized career guidance from our leaders. You will get comprehensive wellness benefits including health checks, telemedicine, insurance with top-ups, elder care, partner coverage or new parent support via flexible work. You will have theopportunity to learn on one of the industry's largest digital learning platforms, with access to 250,000+ courses and numerous certifications. Were committed to ensure that people of all backgrounds feel encouraged and have a sense of belonging at Capgemini You are valued for who you are, and you canbring your original self to work . Every Monday, kick off the week with a musical performance by our in-house band - The Rubber Band. Also get to participate in internalsports events , yoga challenges, or marathons.At Capgemini, you can work on cutting-edge projects in tech and engineering with industry leaders or create solutions to overcome societal and environmental challenges. About Capgemini Location - Noida,Bengaluru,Chennai,Mumbai,Pune,Hyderabad

Skill required: Marketing Operations - Digital Project Management Designation: Marketing Engagement Associate Manager Qualifications: Any Graduation Years of Experience: 10 to 14 years About Accenture Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song all powered by the worlds largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. Visit us at www.accenture.com What would you do The Market Engagement Manager (MEM) serves as a single point of contact who is accountable towards local market for driving digital outcomes from demand through service, geared towards delivering locally lead MCM campaigns based on local insights and nuances derived from campaign interaction data and market trends. What are we looking for Knowledge of Pharma industry and marketing in highly regulated environmentsMulti-channel marketing experienceAbility to understand and translate marketing analytics reportsPlatform experience (especially AEM, Adobe Campaign)Marketing Account Management experience (client-facing)In-depth understanding of GSK Digital Delivery processes, digital tactics and capabilitiesKnowledge of GSK global, regional and local digital objectives and strategyConnected across Digital Delivery teams and GSK stakeholder groupsAwareness of digital trendsCultural awareness and international experienceRelationship management Communications & Executive ReportingDigital Project Delivery (Web, Social, Mobile)Digital Analytics Digital Strategy Roles and Responsibilities: Regular touch points (weekly/monthly) with LOC brand and MCM leads, as well at a more strategic level (e.g. quarterly) to support and provide input on the overall local brand strategy plan.End-to-end orchestration to ensure delivery of campaigns including localization of global templates.Extracting relevant assets from Library and providing them to LOC brand and MCM leads for considerationDriving service adoption, local insights, MCM expertise & best practice guidance Translating analytics and performance reports into meaningful recommendations to optimize campaigns on-the-fly as well as input into future campaign strategiesEnsures translation of assets to local markets and completion of campaigns briefing documentCoordination touchpoint with strategic and print agencies, as well as with medical and regulatory for reviewsCreates and maintains a close business relationship with the local client marketing lead and team, including regular travel to client site in for business meetingsWorks with a LOC brand teams for prioritization & adaptation when priorities changeInterfaces with offshore Digital Project Managers who manage actual execution to ensure correct priority and service levels for the local marketEnsures service reports and campaign reports delivered on time to local market clientFacilitate service introduction & change confirmation focusing on local market opportunitiesGovernance management to provide scheduling, management reporting inputs and action tracking associated with Service Governance Qualification Any Graduation

Urgent Hiring for Implementation Consultant Immediate joiners preferred Location- Noida Experience- 4+ Years WHAT YOU'LL DO: Support the development and implementation of robust, scalable analytics systems and understand how to leverage their capabilities (Firebase/Google Analytics, Snowplow, ContentSquare, Mixpanel) Lead the implementation of analytics and personalization tags across web and mobile platforms, ensuring accurate data collection to power customer journey analysis and A/B testing frameworks. Collaborate with MarTech, product, and marketing teams to operationalize customer data and enable dynamic personalization, campaign tracking, and real-time audience activation. Collaborate with analysts, developers, and business stakeholders to translate business needs into analytics solutions, oversee QA of data capture and reporting, and deliver clear documentation, presentations, and actionable recommendations to support operationalization and decision-making. Keeps up to date with the latest technical trends and industry best practices, with an opportunity to influence the direction for the Data & Analytics Discipline. WHAT WERE LOOKING FOR: Strong proficiency in English (written and verbal communication) is required. Experience working with remote teams across North America and Latin America, ensuring smooth collaboration across time zones. 4+ years of experience in analytics implementation with leading platforms such as Google Analytics and Adobe Analytics. Hands-on experience implementing and optimizing personalization experiments using tools such as Optimizely, Ninetailed, or Google Optimizedemonstrated ability to design, launch, and measure test variants to improve user engagement and conversion. Proficiency in integrating analytics with MarTech platforms (e.g., marketing automation, CDPs, and CRM systems) to enable real-time segmentation, audience targeting, and campaign performance tracking. Expert-level proficiency with Google Tag Manager, including implementation, debugging, and advanced configurations. Solid hands-on experience in front-end web development, with strong knowledge of JavaScript, the DOM, HTML, and CSS. Experience with Segment or similar customer data platforms (CDPs) for streamlining data collection and integration across various analytics tools. Strong understanding of statistical analysis and machine learning concepts, particularly in validating and leveraging data sources for analytics models. Experience conducting requirements gathering through interviews and collaborative sessions with stakeholders to define and document analytics needs. Ability to manage multiple concurrent projects/initiatives.A bachelor's degree in Computer Science, Data Science, Analytics, or Engineering. What's app: 7878547034 Email: talent@symbiosiseserve.com

Position Overview: As a Digital Analytics at Tru, you will play a critical role in optimizing website performance and driving data-informed decision-making. Your primary responsibilities include developing and managing A/B tests to enhance conversion rates, overseeing the implementation and maintenance of digital analytics accounts, and creating advanced reports using business intelligence platforms such as Google Data Studio. You will ensure the accuracy of analytics tracking through meticulous documentation and sanity checks, while advocating for best practices in digital analytics implementation to clients. This role involves working with a diverse range of international clients, requiring strong multitasking abilities and hands-on experience with various analytics tools and platforms. Job Location and Address: This requirement is Full Time and working from the office only. No Hybrid or Remote is available. The Incumbent is required to work in the following location: Responsibilities : Develop A/B tests to communicate conversion rate optimization opportunities on websites. Ability to perform end-to-end implementation of digital analytics accounts through the development and maintenance of analytics solution documentation, project and resource planning. Ability to create advanced levels of reporting on business intelligence platforms like Google Data Studio. Oversee the development of analytics documentation outlining tracking solutions. Perform sanity checks on analytics accounts in Google Analytics, Adobe Analytics, and equivalent Tag Management environments. Ability to drive conversations with clients in terms of advocating best practices around implementation of digital analytics structure. Ability to determine key insights from data analysis to meet client and business objectives. Work with multiple international clients in a dynamic role that requires multitasking on various projects and deliverables. Hands-on experience across the Google Marketing Platform. Business intelligence platforms like Google Data Studio. Strong statistical knowledge and logistical reasoning. Strong project management skills leading in a multi-project/multi-client ecosystem. Ability to work in a cross functional and dynamic role with multi-tasking skills. Fluent in English with strong communication abilities both written and verbal. Attention to detail. A can-do attitude for learning new things. Requirements 2+ years of experience in implementing and managing Analytics. Have hands on knowledge of Google Analytics, GTM, Optimize. Strong industry experience in Web Analytics tools. Strong understanding of advanced digital tracking, and the use of pixels. Strong experience with analytics implementation using tag management tools. Understanding of tag audits, significance of TAG QA, placement of tags. Knowledge of tracking methods such as pushing data layers and custom JavaScript to GTM. Experience working with tagging technologies (Like GTM, Tealium, or Ensighten) is required. Knowledge of HTML, JavaScript will be an added advantage. Self-starter, with a positive can-do attitude. Experience of working autonomously and in a team, managing own workload with competing demands and tight deadlines, yet still delivering to high standards. Naturally organized and calm under pressure. Strong technical understanding of digital technologies and the ability to translate strategies to a non- technical audience. Accuracy and attention to detail. Ability to interact, communicate and present ideas both written and verbal.

Target is an iconic brand, a Fortune 50 company and one of Americas leading retailers. Fuelling the continued success of one of the worlds most beloved and recognized brands is a distinctly capable, creative and innovative Marketing organization. Target Marketing is well known for inspiring and surprising guests, and we pride ourselves on connecting them to the products and experiences they expect and deserve from Target. We study our guests to discover new needs and insights, and then craft every interaction to build brand love. We are market experts who insist on a clear and cohesive understanding of our business objectives, guest segments and behaviours, strategies and tactics, overcoming obstacles and measuring success. Our commitment to partnering both internally and with external agencies gives us a wide range of capabilities, from award-winning creative work to exciting and unique promotional marketing. Leveraging our collective assets and fostering a healthy, supportive and open team culture, we deliver a holistically gratifying experience that guests can only get at Target. Role Description:As a Sr. Media Analyst , you will be a subject matter expert in programmatic media buying leading end-to-end programmatic engagements, actively managing advertisers budget and media performance across operated and owned and programmatic placements. You will own and manage the complete programmatic campaign life-cycle inclusive of implementing the programmatic media strategy, conducting continuous audience and media research, executing programmatic buys, creating performance reports and implementing optimizations. You will also create, activate and manage campaigns across DSPs and maintain a deep understanding of campaign management and optimization strategies along with providing detailed account analysis and campaign updates on an ongoing basis to ensure that we are delivering performance for advertisers goals. Performing evaluation of inventory sources, data, analytics solutions and technology platforms options in marketplace and develop roadmaps to help clients establish and achieve their programmatic media objective would be integral to the role. You will also lead consultative engagements by collaborating with internal stake-holders, our advertisers and their marketing agencies to contribute to the strategic insights. Being a thought leader by staying ahead of industry trends and sharing knowledge and best practices with the wider teams would be beneficial to the role.Responsibilities Must have a background working with Trading Desks, Desktop and/or Mobile digital media planning/buying tools, DSPs, SSPs, or Exchanges Have a core operational understanding of critical programmatic campaign components such asbrand safety guidelines, ad viewability, and filtering for suspicious and/or fraudulent media activity Be extremely detail-oriented, have the ability to prioritize and manage time efficiently among multiple client campaigns and daily tasks, and be able to work effectively under pressure Engage consistently with the partners & stakeholders to better understand their needs and drive solutions based on those needs Responsible for the overall category delivery pacing & performance. Accountable for the MOM overall category operational health rate which includes, KPI, error free execution, incremental sales, upsell revenue etc., Work in alliance with all team members and thereby bring in consistency with performance for the top / critical account of the category Involve actively in category specific practices discussion with manager and contribute towards process improvisation Participate in training & development planning program for new hires. As SME, will be the first point of contact for the partners and stake holders for any trading related queries which includes process, QA, platform troubleshooting etc., Willing to work on extended business projects in collaboration with other marketing / digital team Be required to work during US Day time (CST) for certain period in the year About You: Minimum of Bachelor's degree or higher in marketing, economics, or technical specialty Minimum 8-10 years of experience digital / programmatic marketing Minimum of 3-5 years of experience buying and actively optimizing programmatic media campaigns using major DSPs. Team player and keen to share knowledge with the peers, contributes/respects own ideas and those of others equally. Solid understanding of the omni channel paid media practices to create a cohesive, customized programs for the customer. Experience with media planning and forecasting across an entire digital media program. Ability to manage multiple responsibilities in a fast paced environment. Previous experience managing large media accounts at a paid media agency. Passionate about media, data, analytics and technology. Experience in understanding & performing advanced analytics on digital data sources (e.g., digital analytics data, digital advertising data, DMP data, audience data, social data, search data, etc.) Life at Target- https://india.target.com/ Benefits- https://india.target.com/life-at-target/workplace/benefits Culture- https://india.target.com/life-at-target/belonging

company name=Apptad Technologies Pvt Ltd., industry=Employment Firms/Recruitment Services Firms, experience=3 to 8 , jd= Job Title:- IBM TM1 Consultant Job Location:- Gurgaon, Mumbai Job Type:- Full Time JD:- 6-8 Years of experience in developing Planning Analytics reports for budgeting, forecasting and actual reports and provideongoing maintenance Collaborate with various internal and external stakeholders to understand the businessrequirements and develop financial reports and reporting solutions Connect to various data sources as needed for developing necessary reports Ensure the accuracy of the deliverables through quality assurance practice Develop strong understanding of business requirements to create necessary calculationlogics for various metrics Run various queries to check any report/data issues for punctual reporting and escalation Support and troubleshoot Planning Analytics / TM1 related issues Ability to explain and elaborate complex ideas effectively to various stakeholders Experience in ETL development Work Location Gurgaon/Mumbai Hybrid Timings probably 11AM to 8PM , Title=IBM TM1 Consultant, ref=6566427

Position: Mid-Level Adobe Customer Journey Analytics (CJA) (CE50SF RM 3338) Experience Level: 5+ years of experience in data analytics or digital analytics Relevant Experience required: 3+ years working with Adobe CJA Education Required: bachelors / Masters / PhD: Bachelor Must have Skills: Adobe CJA (3+ yrs), Data analytics / digital analytics (5+ yrs), Adobe Experience Platform (AEP), Adobe Analytics, and Adobe Launch (hands on), SQL, data modeling, and data transformation techniques Good to have: JavaScript, JSON, and API integrations for data collection, statistical analysis, customer segmentation, and attribution models Ability to create clear and meaningful dashboards, reports, and data visualizations Any special or skills related notes: Good communication skills and ability to work with both technical and non-technical stakeholders Strong problem-solving skills with the ability to analyze and troubleshoot data-related issues. Knowledge of privacy laws and compliance requirements related to customer data tracking Candidate Roles and Responsibilities: A Mid-Level Adobe Customer Journey Analytics (CJA) Developer to help implement, manage, and optimize customer data analytics solutions using Adobe CJA. Experience working with Adobe Analytics, Adobe Experience Platform (AEP), data modeling, and visualization tools to drive meaningful insights for business decision-making. Responsibilities Implement and configure Adobe Customer Journey Analytics (CJA) to track and analyze customer interactions across multiple touchpoints. Work with Adobe Experience Platform (AEP) to structure and manage data streams for CJA. Develop and maintain data schemas, connections, and transformations to ensure accurate reporting. Create customer journey dashboards, visualizations, and reports to provide actionable insights. Integrate Adobe CJA with Adobe Launch, Adobe Analytics, and third-party data sources. Support data ingestion, processing, and cleansing workflows for reliable reporting. Assist in troubleshooting data discrepancies, tracking issues, and integration challenges. Collaborate with stakeholders to define KPIs, metrics, and event tracking strategies. Optimize segmentation, filtering, and attribution modeling within Adobe CJA. Ensure compliance with privacy regulations (GDPR, CCPA) and data governance best practices. Stay updated on Adobe CJA enhancements, best practices, and industry trends.

JD: Technical Consultant with expertise in JavaScript/HTML/CSS custom coding. Candidates comfortable with client facing role. Good understanding and experience with JavaScript. Hands on Target experience in a project along with activities/responsibilities on Target specific project. Adobe Target Recommendations & Automated PersonalizationExperience in terms of AT.js implementation/Custom code offer creation/target Recommendations/Target Mobile App, Server-side implementation/AEP web SDK etc. Minimum 4-5 years of experience working Adobe Target and good understanding of Adobe experience Cloud technologies. Good to have Adobe Target Certification. Ability to prioritize and work in a very fast-paced environment.Strong critical thinking, analytical and problem-solving skills. Ability to work collaboratively with cross functional teams like product owners, technologies teams, and marketing partners

Urgent Opening for Media Planner-Global Media Analytics Company-Mumbai Posted On 16th Jan 2017 07:16 AM Location Mumbai Role / Position Media Planner Experience (required) 2+ Description Our Client Our Client is a Global Media agency specializes in media & consumer analytics DesignationMedia Planner-To handle Media Planning for Client accounts across all mediums Location: Mumbai Experience: 2 +yrs Candidate Requirement: Go to market approach to Media planning Strong in analytics Exposure to traditional & digital Strategy Planner with hands on exposure to latest planning tools Excellent communication and presentation skills Send Resumes to girish.expertiz@gmail.com -->Upload Resume

Roles and Responsibility Collaborate with cross-functional teams to design and implement Adobe Target solutions. Develop and maintain technical documentation for Adobe Target projects. Provide training and support to clients on Adobe Target best practices. Troubleshoot and resolve technical issues related to Adobe Target implementation. Work closely with stakeholders to understand business requirements and develop targeted campaigns. Stay up-to-date with the latest trends and features in Adobe Target. Job Requirements Strong understanding of Adobe Target development principles and methodologies. Experience working with various data formats and integrating them with Adobe Target. Excellent problem-solving skills and attention to detail. Ability to work independently and as part of a team. Strong communication and interpersonal skills. Familiarity with industry-standard tools and technologies used in web development and marketing automation.

The ideal candidate must possess in-depth functional knowledge of the process area and apply it to operational scenarios to provide effective solutions. The role enables to identify discrepancies and propose optimal solutions by using a logical, systematic, and sequential methodology. It is vital to be open-minded towards inputs and views from team members and to effectively lead, control, and motivate groups towards company objects. Additionally, candidate must be self-directed, proactive, and seize every opportunity to meet internal and external customer needs and achieve customer satisfaction by effectively auditing processes, implementing best practices and process improvements, and utilizing the frameworks and tools available. Goals and thoughts must be clearly and concisely articulated and conveyed, verbally and in writing, to clients, colleagues, subordinates, and supervisors. Associate Process Manager Roles and responsibilities: Utilize Adobe Analytics to collect, analyze, and interpret data related to website traffic, user behavior, and digital marketing campaigns. Develop and maintain custom reports, dashboards, and visualizations to communicate insights effectively to stakeholders. Collaborate with stakeholders to define key performance indicators (KPIs) and develop measurement frameworks to track and evaluate business performance. Identify opportunities for optimization and improvement across various aspects of the business, including website usability, customer journey, and marketing effectiveness. Conduct in-depth analysis using Python programming language to uncover actionable insights and drive strategic decision-making. Stay abreast of industry trends, emerging technologies, and best practices in digital analytics, data science, and related fields. Manage project timelines, resources, and deliverables to ensure successful execution of analytics initiatives. Lead and mentor a team of analysts, providing guidance and support to drive professional growth and development Technical and Functional Skills: Graduate with a minimum of 3 to 5 years of proven experience with data visualization tools such as Tableau, Power BI, or similar. Should have hands on experience with Adobe Analytics, Reporting, Python. Ability to effectively manage multiple work assignments while being able to shift priorities Domain knowledge of various industries such as Banking, Retail, ecommerce etc. Excellent verbal and written communication skills Strong analytical, quantitative and problem solving skills Ability to effectively manage multiple work assignments while being able to shift priorities.

The ideal candidate must possess in-depth functional knowledge of the process area and apply it to operational scenarios to provide effective solutions. The role enables to identify discrepancies and propose optimal solutions by using a logical, systematic, and sequential methodology. It is vital to be open-minded towards inputs and views from team members and to effectively lead, control, and motivate groups towards company objects. Additionally, candidate must be self-directed, proactive, and seize every opportunity to meet internal and external customer needs and achieve customer satisfaction by effectively auditing processes, implementing best practices and process improvements, and utilizing the frameworks and tools available. Goals and thoughts must be clearly and concisely articulated and conveyed, verbally and in writing, to clients, colleagues, subordinates, and supervisors. Process Manager Role and responsibilities: Set up user journey dashboards across customer touchpoints (web and mobile app) in Adobe analytics, GA4 and Amplitude and identify pain points, familiarity with auditing tags using Omibug, GA debugger and other relevant tools. Understanding and familiarity with cross-device analyses using combined reporting suites, virtual report suite and familiarity with people metric and data warehouse. Building complex segments in analytics tools by going through online user journeys, self-serving tag audit to build segments. Analysis of customer journey and recommend personalization tests on digital properties by using Adobe analytics, GA4, Amplitude or any equivalent tool, walk through of analysis outcome and come up with ideasto optimize digital user experience. Website and mobile app Optimization consulting for client accounts across industries (customer journey analyses and personalization). Familiarity with website measurement strategy, identifying key KPIs and define goals, integrating online and offline data and segmentation strategies. Connect with clients for business requirements, walk through analysis outcome and come up with ideas for optimization of the digital properties. Build analytical reports and dashboards using visualization tools like LookerStudio or PowerBI. Technical and Functional Skills: Bachelors Degree with overall experience of 6-10 years in digital analytics and optimization (Adobe Analytics, GA4, Appsflyer and Amplitude). Specialism Adobe Analytics or GA4 and App analytics tools like Amplitude, Appsflyer, Visualization tools Expert- LookerStudio or PowerBI Certification in Adobe Analytics Business practitioner preferred. Ability to drive business inference from quantitative and qualitative datasets. Ability to collaborate with stakeholders across the globe. Strong communication, creative and innovation skills to help develop offerings to meet market needs.

The ideal candidate must possess in-depth functional knowledge of the process area and apply it to operational scenarios to provide effective solutions. The role enables to identify discrepancies and propose optimal solutions by using a logical, systematic, and sequential methodology. It is vital to be open-minded towards inputs and views from team members and to effectively lead, control, and motivate groups towards company objects. Additionally, candidate must be self-directed, proactive, and seize every opportunity to meet internal and external customer needs and achieve customer satisfaction by effectively auditing processes, implementing best practices and process improvements, and utilizing the frameworks and tools available. Goals and thoughts must be clearly and concisely articulated and conveyed, verbally and in writing, to clients, colleagues, subordinates, and supervisors. Process Manager Role and responsibilities: Set up user journey dashboards across customer touchpoints (web and mobile app) in Adobe analytics, GA4 and Amplitude and identify pain points, familiarity with auditing tags using Omibug, GA debugger and other relevant tools. Understanding and familiarity with cross-device analyses using combined reporting suites, virtual report suite and familiarity with people metric and data warehouse. Building complex segments in analytics tools by going through online user journeys, self-serving tag audit to build segments. Analysis of customer journey and recommend personalization tests on digital properties by using Adobe analytics, GA4, Amplitude or any equivalent tool, walk through of analysis outcome and come up with ideasto optimize digital user experience. Website and mobile app Optimization consulting for client accounts across industries (customer journey analyses and personalization). Familiarity with website measurement strategy, identifying key KPIs and define goals, integrating online and offline data and segmentation strategies. Connect with clients for business requirements, walk through analysis outcome and come up with ideas for optimization of the digital properties. Build analytical reports and dashboards using visualization tools like LookerStudio or PowerBI. Technical and Functional Skills: Bachelors Degree with overall experience of 6-10 years in digital analytics and optimization (Adobe Analytics, GA4, Appsflyer and Amplitude). Specialism Adobe Analytics or GA4 and App analytics tools like Amplitude, Appsflyer, Visualization tools Expert-LookerStudio or PowerBI Certification in Adobe Analytics Business practitioner preferred. Ability to drive business inference from quantitative and qualitative datasets. Ability to collaborate with stakeholders across the globe. Strong communication, creative and innovation skills to help develop offerings to meet market needs.

The candidate must possess in-depth functional knowledge of the process area and apply it to operational scenarios to provide effective solutions. He/she must be able to identify discrepancies and propose optimal solutions by using a logical, systematic, and sequential methodology. It is vital to be open-minded towards inputs and views from team members and to effectively lead, control, and motivate groups towards company objects. Additionally, he/she must be self-directed, proactive, and seize every opportunity to meet internal and external customer needs and achieve customer satisfaction by effectively auditing processes, implementing best practices and process improvements, and utilizing the frameworks and tools available. Goals and thoughts must be clearly and concisely articulated and conveyed, verbally and in writing, to clients, colleagues, subordinates, and supervisors. : We are seeking a skilled Adobe Analytics Implementation Specialist to join our team. In this role, you will be responsible for implementing Adobe Analytics using Adobe Launch across our digital platforms. Your primary objective will be to ensure accurate tracking, reporting, and data governance in alignment with business objectives. Process Manager Roles and responsibilities: Collaborate with stakeholders to understand business requirements and translate them into technical specifications for Adobe Analytics implementation. Implement Adobe Analytics solutions using Adobe Launch, ensuring best practices and maintaining data integrity. Configure and deploy tags, triggers, and variables to capture and track user interactions and behaviors on websites and applications. Conduct thorough testing and debugging of Adobe Analytics implementations to ensure accurate data collection and reporting. Work closely with developers, marketers, and other cross-functional teams to optimize data collection strategies and enhance reporting capabilities. Provide support and troubleshooting for Adobe Analytics implementations and resolve any issues related to data discrepancies or tracking errors. Stay current with industry trends and Adobe Analytics updates to continually improve implementation processes and methodologies. Technical and Functional Skills: Bachelors degree in Computer Science, Information Technology, Marketing, or related field (preferred) with 4+ years of proven experience in Adobe Analytics implementation using Adobe Launch. Strong proficiency in JavaScript, HTML, and CSS for custom code implementation and troubleshooting. Familiarity with data layer concepts and best practices for data collection across digital platforms. Experience with tag management systems and tools, preferably Adobe Launch. Solid understanding of digital analytics, including metrics, dimensions, segmentation, and reporting. Excellent analytical and problem-solving skills with a keen attention to detail. Effective communication skills with the ability to collaborate across teams and articulate technical concepts to non-technical stakeholders.

Hi, All We are hiring for Top MNC's Client for the role of Digital Analyst, if you are interested kindly share your updated cv to lalitha.n@twsol.com Location: Bangalore Experience: 4+ NP-15 -20 Days Skills: Digital Marketing, Adobe Analytics, Marketing Analyst Duties Job Category Management Consulting Job Title Digital Strategy Analyst Job Level P20 Location Bangalore Our Company Changing the world through digital experiences is what MNC's all about. We give everyone from emerging artists to global brands everything they need to craft and deliver exceptional digital experiences. Were passionate about helping people to craft appealing and powerful images, videos, and apps, and transform how companies work with customers across every screen. The challenge MNC's DSG XL Scaled Services team works with regional teams, field members, and C-level leadership at MNC's Enterprise customers to advise on strategies for customer-experience transformation and digital innovation. Our engagements employ working with cross-functional teams to build point-of-views and deliver high-impact strategies and help Brands in undergoing customer-experience transformation and digital innovation utilizing Adobe Digital Experience solution expertise, secondary research, industry know-how and other techniques to deliver high impact recommendations. Skills What you'll do A Digital Strategy Analyst you will collaborate with various stakeholders to surface strategies that aligns with customers vision. The Analyst will be expected to perform a number of activities including but not limited to:- Perform competitive assessments & analysis to identify gaps & areas of opportunities Contribute towards supporting XL teams offerings through research, analysis and deliverables and provide industry specific recommendations Leverage Analytics solutions to perform Site Analysis to identify areas of opportunity for the client in question Build point-of-views and recommend strategies for customer-experience transformation & digital innovation Get holistic understanding of Adobes Digital Experience Solutions such as Adobe Analytics, Adobe Campaign, Adobe Target, Adobe Experience Platform, etc. that aligns with customers vision & interests. Contributing to team’s performance reporting cadences and metrics / targets Collaborate with stakeholders to discover customer needs, craft and present deliverables during internal and/or external readouts as and when required, with bare minimum support. Show proficiency in functional / industry expertise or Experience Cloud solution know-how at high level. Education What you need to succeed MBA or Equivalent advanced degree 4-6 years of management consulting experience in the field of Digital Marketing, Digital Strategy or Digital Analytics Knowledge of MarTech ecosystem and Adobe Experience Cloud solutions Knowledge on key industry trends and various industry specific KPIs & metrics Proficiency at translating insights from market research into criteria for benchmarking and analysis Experience in and understanding of running and creating market research surveys Experience leveraging tools like Adobe Analytics, SimilarWeb, SEMRush to conduct omnichannel and heuristic analysis Proven passion for digital experiences and/or cloud technology Exceptional analytical and quantitative problem-solving skills, including conducting research, analyzing data, developing hypotheses, and synthesizing recommendations Strong interpersonal skills with ability to work optimally with people at all levels Ability to communicate sophisticated ideas verbally and in writing – and a strong presenter Ability to work proactively and independently with minimal supervision High degree of intellectual curiosity and ability to absorb concepts quickly Skills and Experience The Skills and Experience match parameters for the candidate are parsed from the Duties, Skills, and Education. Required Skills DIGITAL MARKETING

Job Title: Senior Data Analyst For Loyalty Marketing Role & responsibilities Data Collection and Analysis: Gathering and processing data from various sources (sales records, website interactions, surveys, etc.) to understand customer behavior and preferences. Performance Reporting: Developing and maintaining dashboards and reports to track key performance indicators (KPIs) such as redemption rates, customer acquisition cost, and program ROI. Trend Identification: Identifying patterns and trends in customer behavior to understand what drives loyalty and what might cause customers to leave the program. Insight Generation: Translating data analysis into actionable insights that can inform marketing strategies, product development, and customer service improvements. Strategic Support: Providing data-driven recommendations to improve program design, optimize rewards, and personalize customer experiences. Data Quality and Governance: Ensuring the accuracy and integrity of data used for analysis and implementing data quality and security policies. Stakeholder Collaboration: Working with marketing, sales, product, and other teams to ensure loyalty program initiatives are aligned with overall business goals. Predictive Modeling: Using data to predict customer behavior, such as churn, and implementing strategies to mitigate potential losses. Skills and Qualifications: Strong analytical and problem-solving skills. Proficiency in data analysis tools and techniques (SQL, Python, R, etc.). Experience with data visualization tools (Tableau, Power BI, etc.). Understanding of customer loyalty program mechanics and best practices. Excellent communication and presentation skills. Ability to work effectively with cross-functional teams. Experience with data mining and ETL processes. Knowledge of statistical analysis methods. Familiarity with data warehousing and cloud computing Preferred candidate profile: 5-7 years of experience in data analysis or a related field with expertise in marketing analytics. Strong proficiency in Adobe Analytics, Google Analytics, Power BI, SQL, Tableau, Web Analytics. Experience working with loyalty programs or similar customer retention initiatives.

Role & responsibilities What you'll do A Digital Strategy Analyst you will collaborate with various stakeholders to surface strategies that aligns with customers vision. The Analyst will be expected to perform a number of activities including but not limited to:- Perform competitive assessments & analysis to identify gaps & areas of opportunities Contribute towards supporting XL team’s offerings through research, analysis and deliverables and provide industry specific recommendations Leverage Analytics solutions to perform Site Analysis to identify areas of opportunity for the client in question Build point-of-views and recommend strategies for customer-experience transformation & digital innovation Get holistic understanding of Adobe’s Digital Experience Solutions such as Adobe Analytics, Adobe Campaign, Adobe Target, Adobe Experience Platform, etc. that aligns with customer’s vision & interests. Contributing to team’s performance reporting cadences and metrics / targets Collaborate with stakeholders to discover customer needs, craft and present deliverables during internal and/or external readouts as and when required, with bare minimum support. Show proficiency in functional / industry expertise or Experience Cloud solution know-how at high level. Education What you need to succeed MBA or Equivalent advanced degree 4-6 years of management consulting experience in the field of Digital Marketing, Digital Strategy or Digital Analytics Knowledge of MarTech ecosystem and Adobe Experience Cloud solutions Knowledge on key industry trends and various industry specific KPIs & metrics Proficiency at translating insights from market research into criteria for benchmarking and analysis Experience in and understanding of running and creating market research surveys Experience leveraging tools like Adobe Analytics, SimilarWeb, SEMRush to conduct omnichannel and heuristic analysis Proven passion for digital experiences and/or cloud technology Exceptional analytical and quantitative problem-solving skills, including conducting research, analyzing data, developing hypotheses, and synthesizing recommendations Strong interpersonal skills with ability to work optimally with people at all levels Ability to communicate sophisticated ideas verbally and in writing – and a strong presenter Ability to work proactively and independently with minimal supervision High degree of intellectual curiosity and ability to absorb concepts quickly Skills and Experience The Skills and Experience match parameters for the candidate are parsed from the Duties, Skills, and Education. Required Skills DIGITAL MARKETING