Role Overview: The Business Head - Secured Credit Cards will oversee the strategic growth and development of the secured credit card business, focusing primarily on Fixed Deposit-backed credit cards. The role involves designing and executing strategies to scale the business through both digital acquisition and traditional offline distribution channels, ensuring a seamless customer journey from 0 to 1. The ideal candidate will be a visionary leader with experience in scaling products through innovative digital and offline strategies while ensuring operational excellence. Key Responsibilities: Strategic Leadership & Business Growth: Lead the development and execution of the overall business strategy for secured credit cards, with a particular focus on Fixed Deposit-backed credit cards. Create and execute a roadmap to drive scalable growth, leveraging both digital acquisition (online channels, social media, SEO, etc.) and offline distribution (branch network, agents, partnerships). Identify opportunities for expanding the customer base through innovative acquisition strategies, targeting specific customer segments. Product Development & Management: Oversee the entire product lifecycle for Fixed Deposit-backed credit cards, ensuring that offerings are aligned with customer needs, competitive trends, and regulatory guidelines. Lead the journey from 0 to 1, ensuring a seamless onboarding process and experience for new customers, from acquisition to activation. Collaborate with digital teams to develop an integrated digital acquisition journey that promotes frictionless online sign-up and product activation. Scaling the Business: Drive scalable growth through both online and offline channels to maximize customer acquisition and retention. Develop and implement strategies to enhance distribution through partnerships, third-party alliances, and digital platforms. Optimize customer onboarding, ensuring efficient and user-friendly processes across multiple touchpoints to drive higher conversion rates. Profitability & P&L Management: Take ownership of the P&L for the secured credit card segment, ensuring revenue and cost targets are met while scaling the business efficiently. Track business performance, analyze customer behavior, and optimize strategies to ensure profitability and sustainable growth. Customer Experience & Digital Transformation: Lead the transformation of the customer experience by integrating digital tools, improving the overall 0 to 1 journey. Ensure a consistent, seamless customer experience across all touchpoints (online, mobile, in-branch), with an emphasis on digital acquisition and onboarding. Continuously evaluate and improve the customer experience to drive long-term engagement and retention. Risk Management & Compliance: Ensure compliance with all regulatory requirements for secured credit cards and monitor credit risk practices, especially for Fixed Deposit-backed offerings. Work closely with risk teams to manage fraud prevention, credit risk, and collection strategies, ensuring a healthy portfolio of secured cards. Team Leadership & Collaboration: Build and lead a high-performance team, including roles focused on product development, digital marketing, customer acquisition, and distribution. Foster a collaborative environment where cross-functional teams (marketing, product, sales, and risk) can work together to execute strategies. Provide coaching and mentorship to team members, encouraging professional growth and enhancing team effectiveness. Stakeholder Management: Work closely with senior leadership and key internal stakeholders to align on objectives, timelines, and KPIs for the secured credit card business. Manage relationships with external partners, vendors, and financial institutions to drive product adoption and growth. Data Analytics & Performance Metrics: Utilize data analytics to measure and track key business metrics, including customer acquisition, retention, product usage, and profitability. Use data insights to continuously refine digital and offline acquisition strategies, optimizing marketing spend and distribution channels. Required Qualifications & Skills: Education: Bachelors degree in Business, Finance, Economics, or related field. MBA or advanced degree is a plus. Experience: Proven expertise in driving digital acquisition strategies and scaling products across online and offline channels. Extensive experience in managing Fixed Deposit-backed credit cards, including product design, marketing, risk management, and compliance. Skills & Expertise: Strong understanding of secured credit products, with specific experience in Fixed Deposit-backed credit cards and credit risk. Demonstrated ability to design and execute end-to-end customer journeys (0-1), focusing on digital onboarding and activation. Proficient in managing P&L, budgeting, and driving business growth. Expertise in digital marketing, online customer acquisition, and omnichannel distribution strategies. Excellent leadership, communication, and interpersonal skills. Ability to think strategically while also driving hands-on execution. Preferred Skills: Experience in driving digital transformation within financial products. Expertise in managing multichannel distribution (branches, digital, agents, partnerships). Familiarity with regulatory frameworks and consumer protection laws for secured credit products.
