Role & Responsibilities: Plan, create, and execute Facebook & PPC ad campaigns based on business goals. Identify target audiences, demographics, and interests for better ad targeting. Set up different types of ad campaigns (Brand Awareness, Lead Generation, Sales etc.). Optimize ad placements across Facebook, Instagram, Messenger, Audience Network, Google & Youtube. Develop high-converting ad creatives, including images, videos, and copy. Perform A/B testing on creatives, headlines, CTAs, and audience segments. Optimize campaigns for cost efficiency, improving CTR, CPC, and ROAS. Implement retargeting strategies for audience re-engagement. Allocate and monitor ad budgets to maximize ROI. Optimize bids for conversions, engagement, and reach. Adjust ad spend based on campaign performance and business objectives. Track and analyze key metrics like CTR, CPC, CPM, ROAS, and conversion rates. Generate weekly and monthly performance reports with insights and recommendations. Use Facebook Ads Manager, Google Analytics, and other tools for performance tracking. Conduct in-depth audience research to refine targeting. Create and manage Custom Audiences and Lookalike Audiences. Stay updated on Google & Facebooks algorithm changes and ad policies. Analyze competitor ad strategies and identify best practices. Keep track of industry trends to implement innovative ad techniques. Experiment with new ad formats and creative strategies for better performance. Kindly connect on: WhatsApp: 9829500464 Mob: 98295 00464 Email: info@digipixol.com