Designer Merchandiser

We are looking for a Designer Merchandiser with a deep understanding of hand embroidery, artisanal craft techniques, and surface development. This role is crucial in translating creative ideas into commercially viable collections without compromising on the brand’s artistic and couture-level detailing. You will bridge the creative and commercial sides of the business—working with artisans, sampling teams, and retail partners to ensure our collections are not only beautiful, but strategically aligned with market needs.

About Realm by Vaishali

Realm by Vaishali is a luxury fashion label that creates emotionally powerful garments designed to make the wearer feel seen, confident, and elevated. Every piece is meticulously crafted with rich textures, intricate detailing, and a sense of quiet power.

Key Responsibilities

Design Merchandising & Collection Planning

* Collaborate with the founder to plan seasonal and capsule collections that highlight hand embroidery and artisanal details.


* Structure a thoughtful product mix across categories (occasion wear, festive, bridal, etc.) based on brand direction and buyer needs.


* Develop moodboards, color palettes, and storylines for each collection with embroidery as a focal point.


Handwork-Focused Product Development

* Work closely with embroidery artisans and sample units to create innovative surface techniques, placements, and motifs.


* Translate design concepts into detailed tech packs and embroidery layouts that are production-friendly.


* Ensure sampling is executed with precision and true to the design vision.


Merchandising & Market Readiness

* Prepare product line sheets, lookbooks, costing sheets, and buyer presentations.


* Analyze SKU performance across styles and categories to inform future design and merchandising decisions.


* Align drops and deliveries with market calendars (festive, wedding season, international showcases, etc.).


Vendor & Artisan Coordination

* Source high-quality trims, fabrics, and embellishments suited for handwork and couture finishing.


* Coordinate with embroidery units and production teams to ensure timelines, quality checks, and cost targets are met.


Pricing & Inventory Insights

* Assist in strategic pricing based on workmanship, detailing, and market positioning.


* Monitor inventory movement, recommend reorders, and assist in planning repeats for bestsellers.


What You Need:

* 2–4 years of experience in a design/merchandising role


* Strong knowledge of hand embroidery techniques


* Proficiency in Adobe Illustrator/Photoshop & Excel


* Love for craftsmanship and couture-level detail

Job Type: Full-time

Work Location: In person