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8.0 - 12.0 years

0 Lacs

jaipur, rajasthan

On-site

As the Art Director at Anantas, you will be responsible for upholding the design integrity and creative vision of the brand's expanding range of properties, experiences, and partnerships. Your role will involve overseeing the visual identity, campaign art, storytelling through experiences, and design language across various platforms. In this leadership position, you will have the opportunity to establish, lead, and motivate an in-house creative team while also collaborating with external agencies and production units. Your influence will be crucial in shaping the brand's aesthetic legacy as it ventures into new markets and territories. Your key responsibilities will include defining and advancing Anantas" core visual language in alignment with its brand values such as eco-conscious luxury, heritage sophistication, wellness, and immersive experience design. You will work closely with the C-suite and property heads to ensure that the design direction reflects the business objectives, property narratives, and current market trends. Additionally, you will lead initiatives like brand repositioning, new property launches, and seasonal campaigns with a focus on creative clarity and consistency. As the Art Director, you will play a pivotal role in developing concepts, design systems, mood boards, and campaign aesthetics for impactful digital and offline projects. Your oversight will extend to photo and video shoots, art curation, influencer-driven visual storytelling, and experiential content creation. You will also be tasked with creating unique visual identities for each resort that balance localization with the overarching integrity of the Anantas brand. Building and leading a top-tier team of designers, editors, stylists, and content creators will be essential to your role. Providing mentorship, fostering innovation, and ensuring design excellence within your team will be critical. Collaboration with marketing, PR, social media, sustainability teams, and the Ananta Institute of Hospitality will be necessary to deliver cohesive visual outputs. Additionally, managing relationships with creative agencies, vendors, and freelancers for specialized projects will be part of your responsibilities. The ideal candidate for this position should possess at least 8 years of experience in a senior creative leadership role, preferably within luxury hospitality, lifestyle, or destination branding. A track record of building multi-brand ecosystems, visual frameworks, and creative teams will be advantageous. Your expertise should encompass photography, editorial design, spatial storytelling, and digital UI/UX. Proficiency in Adobe Creative Suite, motion/3D tools (preferred), and campaign strategy is expected. A strong understanding of heritage aesthetics, sustainability principles, nature-centric design, and cultural storytelling specific to India will be highly valued in this role.,

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